Guiding Principles

Mission

To enhance the economic well-being of Georgians by providing a wide range of educational services for small business owners and aspiring entrepreneurs.

Values

As individuals we value honesty and integrity above all else.  As an organization, we have four core values:

• Treat people well
• Be committed to public service
• Demonstrate impact
• Demonstrate professionalism

Vision

To be recognized for excellence and championed by clients and stakeholders.

Application of Guiding Principles

“Expertise for Entrepreneurs”

We make certain that the culmination of all our efforts is focusing on our clients:  Georgia’s entrepreneurs.  As the sophistication of the marketplace increases, we refine our target markets so that we are serving those whom we can best help.   We create new products and services that are suited to the needs of our clients.  We hire, train, and monitor the performance of individuals so that they have the skills, knowledge, and motivation to deliver products and services in the most effective manner.

“Help Georgia Businesses Grow”

We have a thorough understanding of clients’ business needs and an obvious caring and passion to help them succeed.  We treat clients, fellow employees, and stakeholders with the respect that earns trust and builds mutual benefit.  We celebrate our clients’ successes and measure their growth in order to exhibit the valuable impact the SBDC has on the national, state, and local economies.

“Public Service Faculty”

Through learning, discovery, and shared responsibility, we educate our clients how to become better business owners.  We adhere to the professional tenets and operating  principles of our university partners, the U.S. Small Business Administration, and the Association of Small Business Development Centers.  We recognize that our numerous roles (citizen, employee, family member, etc.) are inter-related and that proper perspective is needed to achieve the various goals of each role.