Dekalb SBDC Office

The University of Georgia SBDC
2296 Henderson Mill Road
Suite 404B
Atlanta, GA 30345
Phone: (770) 414-3110
Fax: (770) 414-3109
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Feature Program

The Georgia SBDC Network provides low cost training and free consulting services including assistance with business plan development, market analysis and marketing strategies, financial analysis, compliance and legal issues, and preparation of loan submissions for individuals who want to start their own businesses or expand an existing one.


Sharon Macaluso
B.A. in French, University of NorthCarolina
M.B.A. in Marketing, Kennesaw State College
Area Director in Decatur

Prior to joining the SBDC in 1994, Ms. Macaluso held management, marketing and customer service roles with IBM and Eastern Airlines. She also worked in a family owned and operated business, a hosiery manufacturing plant. Her areas of expertise include marketing, market research, strategic planning, human resources, personal selling, customer service, and management. Sharon developed a strategic planning instrument specifically for growing small businesses and has utilized this tool in facilitating strategic planning retreats for small businesses throughout the state. Sharon has had various articles published on branding, strategic planning, customer service and women- owned business issues, and has developed guide books on market research and conducting focus group studies. She recently created and presented a program for the National Association of Small Business Development Centers on “Customer Service Excellence in a Techno-World”.

John Ernst
B.A. in Finance, Georgia State University
M.B.A., Georgia State University
Business Consultant in Decatur

John’s areas of expertise include financial analysis, advanced accounting functions and financial strategy development. He is also highly regarded for his knowledge of management structures, multiple unit management and strategic planning. John is well versed in family business management structures and succession planning. Before joining SBDC, John has spent his life as an entrepreneur in both the service and retail industry. For over 25+ years, he operated a multiple store dry cleaning chain which employed over 150 people. His knowledge on all aspects of business can be attributed to this experience. His focus was on providing outstanding customer service through the use of energetic management and employee motivation. As a partner, he also owned and operated a full service florist and tuxedo rental business for over 12 years.

Ted Beveridge
B.A. Economics, State University of New York at Buffalo
M.B.A. Finance & Accounting, Vanderbilt University

Mr. Beveridge spent six years as a successful small business owner prior to joining the Georgia SBDC Network. He has experience in every facet of small business operations and has developed specific expertise in the food and retail sectors. Mr. Beveridge also spent several years in corporate financial roles and is well-versed in quantitative functions like budgeting, financial planning, pricing, and cash-flow forecasting. Additionally, he spent four years conducting search-and-rescue operations in the United States Coast Guard.


With the assistance of the SBA and GA SBDC, success came quickly for Jeffrey Manley and Jusak Bernhard, so fast it made their TailsSpin

- Jeffrey Manley and Jusak Bernhard