Clayton State University SBDC (Morrow)

Clayton State University SBDC
College of Business
Suite T-140
Morrow, GA 30260
Phone: (678) 466-5100
Fax: (678) 466-5109

Mailing Address
Clayton State University SBDC
2000 Clayton State Boulevard
Morrow, GA 30260-0285

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Beauty & Business Behind-the-Scenes Bootcamp

Sunday, March 22- Tuesday, March 24, 2015
9am - 6pm

The Engineer Guy Special FX STudio
1000 Tradeport Blvd, Suite 1011
Atlanta, GA 30354

Learn what it takes to work as a hairstylist on film and television productions and how to build a successful company with multiple streams of income around your craft. If working behind-the-scenes has always been a dream of yours, then you will want to join us for this power-packed event!

The 3-day BOOTCAMP features curricula for seasoned as well as aspiring HAIRSTYLISTS and MAKEUP ARTISTS. Sessions include hands-on technical classes in the track of your choice, business seminars, panel discussions and a test lab to help you start building and packaging your portfolio immediately.

You will learn:

  • The dynamics of working as a team to facilitate the Director's vision.

  • Set Etiquette and professional protocols.

  • Trade secrets from top artists

  • Strategies for balancing a salon clientele, set work, and other freelance assignments

  • How to execute a test shoot and develop a reel

  • How to package your portfolio and promote your services

  • How to become a member of IATSE (the Union for hair/makeup artists)

  • How to keep your skills sharp, your services in demand and your business growing

Who Should Attend:

  • Licensed Cosmetologists

  • Licensed Barbers

  • Licensed Estheticians

  • Freelance Hairstylists

  • Freelance Makeup Artists

  • Advanced Hair/Makeup Students

  • Salon Owners

(Lunch will be provided daily.)

Register at


Alisa Kirk
B.A., Business Administration, Tift College
M.B.A., Supply Chain Management, Clayton State University
Area Director at Clayton State University SBDC

Alisa Kirk is the Area Director with the Clayton State University SBDC. Alisa’s background includes experience working with the federal and state governments and small and large businesses in management, budgeting, and database management. At the SBDC, Alisa works to help businesses grow and improve their financial health through revenue projections and financial analysis. She uses break-even and return-on-investment analyses to help business owners make more informed decisions. Alisa also specializes in green business. She can help a business improve its bottom line through energy and resource optimization, process analysis, and environmental plan strategy, and knows that developing a viable environmental strategy can open up new contracting opportunities for business and reduce regulatory risk.

Judiffier Pearson
B.A., Sociology, University of Georgia
M.B.A., Leadership and Organization Management, Georgia State University
Business Consultant at Clayton State University SBDC

Judiffier Pearson brings over 14 years of entrepreneurial expertise to the SBDC as the owner of two metro-Atlanta salons and a multimedia training/ consulting firm. She began her career as a consultant and trainer by developing specialized business education programs for salons, manufacturers, and distributors in the professional beauty industry. Additionally, she has authored three books on business modeling, practice management, and financial analyses for salon and spa owners. Judiffier learned the art of multimedia marketing and storytelling while working behind-the-scenes of print, television, video and stage productions in many capacities, including producer, creative director, and key hair/makeup artist. As an SBDC consultant, Judiffier adapts and transfers these skills to help business owners craft their own corporate stories, build authentic brands and execute winning marketing strategies for their target audiences.

Program Coordinator

Heather Chaney
B.B.A., Business Management, University of North Florida
B.B.A., Marketing, University of North Florida
M.B.A., Supply Chain Management, Clayton State University
Program Coordinator at Clayton State University SBDC

Heather Chaney helps new entrepreneurs by providing them basic business information, from the center's current program offerings to sample business plans. Ms. Chaney teaches the center's monthly Starting a Business workshop to aspiring entrepreneurs and helps them start with a solid foundation. As a former small business owner, she understands the hurdles entrepreneurs face and alleviates their fears during the workshop by teaching them the importance of planning and proper business financing. Ms. Chaney assists with program planning, development, marketing, and execution. She is the first point of contact at the center and conducts introductory meetings with clients.


"Janelle and I are both in our 20s and have had to learn a lot of lessons the hard way, which is expensive," he continues. "The SBDC can help you refine your vision and work to make it happen."

- Kyle and Janelle Wehner, owners