Friday, April 11, 2014
9am - noon
Clayton State University-Fayette
100 World Drive, Suite 100
Peachtree City, GA 30269
Are you struggling to write a business plan?
Running a business without a plan is like going on a road trip without a map. Learn why a business plan is crucial to your business' success.
Topics for discussion include:
Telling a compelling & provocative story about your business
Completing a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
Setting goals & key performance indicators
Compiling sections of the plan (Marketing, HR, Financial, & Operational)
Calculating profit & loss projections, balance sheet, & cash flow statement
Finding sources & determining the cost of capital
A sample business plan and other handouts will be provided.
Receive 50% off each additional person with the purchase of one registration at full price, $69. All registrations must be made at the same time in order to receive this discount. This discount cannot be combined or used with any other discount or coupon. For more information, please contact Heather Chaney at 678-466-5100
B.A., Business Administration, Tift College
M.B.A., Supply Chain Management, Clayton State University
Area Director at Clayton State University SBDC
Alisa Kirk is the Area Director with the Clayton State University SBDC. Alisa’s background includes experience working with the federal and state governments and small and large businesses in management, budgeting, and database management. At the SBDC, Alisa works to help businesses grow and improve their financial health through revenue projections and financial analysis. She uses break-even and return-on-investment analyses to help business owners make more informed decisions. Alisa also specializes in green business. She can help a business improve its bottom line through energy and resource optimization, process analysis, and environmental plan strategy, and knows that developing a viable environmental strategy can open up new contracting opportunities for business and reduce regulatory risk.
B.A., Sociology, University of Georgia
M.B.A., Leadership and Organization Management, Georgia State University
Business Consultant at Clayton State University SBDC
Judiffier Pearson brings over 14 years of entrepreneurial expertise to the SBDC as the owner of two metro-Atlanta salons and a multimedia training/ consulting firm. She began her career as a consultant and trainer by developing specialized business education programs for salons, manufacturers, and distributors in the professional beauty industry. Additionally, she has authored three books on business modeling, practice management, and financial analyses for salon and spa owners. Judiffier learned the art of multimedia marketing and storytelling while working behind-the-scenes of print, television, video and stage productions in many capacities, including producer, creative director, and key hair/makeup artist. As an SBDC consultant, Judiffier adapts and transfers these skills to help business owners craft their own corporate stories, build authentic brands and execute winning marketing strategies for their target audiences.
B.B.A., Business Management, University of North Florida
B.B.A., Marketing, University of North Florida
Program Coordinator at Clayton State University SBDC
Heather Chaney helps new entrepreneurs by providing them basic business information, from the center's current program offerings to sample business plans. Ms. Chaney teaches the center's monthly Starting a Business workshop to aspiring entrepreneurs and helps them start with a solid foundation. As a former small business owner, she understands the hurdles entrepreneurs face and alleviates their fears during the workshop by teaching them the importance of planning and proper business financing. Ms. Chaney assists with program planning, development, marketing, and execution. She is the first point of contact at the center and conducts introductory meetings with clients.