“An omnichannel approach puts the customer, not corporate silos, at the center of the strategy. It acknowledges that mobile and social have enabled customers to not only quickly switch between channels but actually use channels simultaneously.” – Stacy Swartz, Rutgers Business School
This new approach to marketing focuses on total customer emersion and experience. It forces business units to work together. Join us to learn how to transform your business to provide a positive customer experience and win long term clients in the changing business environment.