2019 – Buying Media for Small Business
August 21, 2019 – Do you know what “gross rating points” mean? Should you know?
Join UGA SBDC staff at 2907 Professional Parkway to explore the best options for ROI when making advertising decisions. Do you know what “reach and frequency” means? Do you know how many GRP’s are needed to be effective in your advertising? How do you currently determine where to spend your small business budget so others know about you?
Through conversations, presentations, and panel discussions, participants will gain insight to better reach the most targeted audience for the small business owner’s budget.
The presentation begins at 8:30 a.m. and ends at noon. Seating is limited! Register early.