When creating a marketing strategy, some companies don’t go back and look at the goals they set in their business plan. Making sure marketing activities align with business goals seems obvious enough. But no aligning your business plan with your marketing strategy may be just the thing to keep you from succeeding. This class looks at the business plan, the target markets and how to achieve the return on investment your marketing strategy should be bringing. The closer you align these areas, the better it will be for your company.