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The Whos, Hows, and Whys of Selling

Description: Who are they? How do you find them? What do you say? Demystify the sales process from A (Knowing the Market) to Z (Closing the Deal).

You should attend this class if you are:

  • Someone who needs to sell but doesn’t know how
  • A business owner who wants to hire salespeople but needs to understand the sales process
  • Experienced in sales but faced with changing markets
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Upon completion of this class you’ll feel confident that you can find the right customers, understand their needs, prepare and deliver a successful presentation that leads to one result: a sale.

We’ll teach you enough that you can conqueror your fear of sales, find a formula or systems that works for you, and understand the magic bullet of sales. You’ll also be able to design and/or evaluate your sales system, identify each component, and implement the missing pieces.

Topics include:

  • Identifying your target market
  • Understanding the competition
  • Handling customer objections and smokescreens
  • Techniques for finding the decision maker and getting an appointment
  • Developing referral systems
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No programs available

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.