Finding the Right Ingredients

  • Posted by Ashley Panter
  • On November 5, 2015
Chef Doug Turbush has garnered more than 15 years of experience and rave reviews in the restaurant industry. But the kitchen wasn’t his end goal when he began earning a degree in hotel management. “I’d been working in restaurants since I was 15, and there was no order or discipline. It was complete chaos,” he […]
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How to Cold Call Without Feeling Awkward

  • Posted by Ashley Panter
  • On October 27, 2015
Small business owners have to wear several hats, one of which is salesperson. However, some, never having been in sales before, are reluctant to call a potential lead for lack of what to say. Often a sales script sounds stilted and may be awkward to deliver when faced with calling someone they do not know. […]
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Impacto de los Negocios Hispanos en los Estados Unidos

  • Posted by Ashley Panter
  • On October 26, 2015
No es una sorpresa que la economía de los Estados Unidos sea impulsada por el crecimiento del consumo de los hispanos ya que es el grupo minoritario con mayor fuerza de adquisición. En este país residen 53 millones de personas de origen  latino, se calcula que para el año 2060 la población hispana totalizará 128.8 […]
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Can You Raise Money through Crowdfunding?

  • Posted by Ashley Panter
  • On October 21, 2015
Although there have been many successes, there is a lot of misunderstanding out there about how crowdfunding may help small businesses. If you are considering crowdfunding, here are some ways to improve your chance of success. See a CPA and attorney Crowdfunding is not free money. The crowd typically gets a “perk” for their contributions. […]
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Know Your Numbers

  • Posted by Ashley Panter
  • On October 21, 2015
I recently met with a client in the specialty food business. The company, in short time, gained product placement throughout the southeast in one of the largest grocers in the United States. However, her company is operating at a loss, and to make matters worse, her cash balance is dropping faster than her operating losses. […]
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Versatile Mold and Design

  • Posted by Ashley Panter
  • On October 15, 2015
Strategic Planning Expands Markets for Rutledge Mold and Tooling Manufacturer Inventiveness and responsiveness have long been trademarks of the Heusser family business, Versatile Mold and Design. But like many small businesses, this Rutledge mold and tooling manufacturer’s management – led by siblings Bob, Tim, Frank and Suzanne Brown – was so busy working in the […]
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How to Successfully Post on Facebook

  • Posted by Ashley Panter
  • On October 13, 2015
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
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How to Get Better Email Open Rates

  • Posted by Ashley Panter
  • On October 13, 2015
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
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