How to Get Better Email Open Rates

  • Posted by Ashley Panter
  • On October 13, 2015
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
Read More
 

Adding Employees in the Medical Field

  • Posted by Ashley Panter
  • On October 12, 2015
Owners of growing medical practices often ask if they can afford to hire a new provider or bring their medical billing in-house.  We have developed tools to determine the cost of adding medical practice employees.  Clients are often shocked at the calculations. Our tools examine one-time upfront costs such as recruiting, credentialing and legal fees, […]
Read More
 

5 Things to Consider Before Using an Image From Google

  • Posted by Ashley Panter
  • On October 7, 2015
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]
Read More
 1

It’s Not The What, But The Why

  • Posted by Ashley Panter
  • On October 6, 2015
The age of the infomercial seems to be at a close. Current trends are showing consumers are looking for authenticity and vulnerability from the business with which they shop. This need or desire for authenticity or “realism” is evident with the vast amount of reality television shows such as The Bachelor, Real Housewives of Beverly […]
Read More
 1

Dreaming Cow

  • Posted by Ashley Panter
  • On October 5, 2015
Expansion Financing Essential for Rapidly Growing Thomasville Producer Kyle and Janelle Wehner started Dreaming Cow in 2009 to test whether their yogurt concept could be built into a national brand. Using an all-natural recipe derived from the South Island of Janelle’s native New Zealand, they make Dreaming Cow yogurt on Kyle’s parents’ Thomasville farm. Kyle […]
Read More
 

Top 10 Cybersecurity Tips

  • Posted by Ashley Panter
  • On October 5, 2015
October is Cybersecurity Awarenes sMonth! Is your business prepared in the event of a cybersecurity breach? Now is the time to take stock of your cybersecurity health, including the importance of securing information through best cybersecurity practices; identifying your risk and the types of cyberthreats; and learning best practices for guarding against cyberthreats. Protect against […]
Read More
 

The Financials – Friend or Foe?

  • Posted by Ashley Panter
  • On October 4, 2015
Daily at the SBDC (Small Business Development Center) we have the privilege of working with entrepreneurs from a broad range of industries.  Although the industries may vary, many of the challenges entrepreneurs face are common, no matter what the industry.   One such challenge we often see relates to numbers and financial statements.  When it comes […]
Read More
 

High Deductible Plans

  • Posted by Ashley Panter
  • On October 2, 2015
High-deductible insurance plans pose new challenges for medical practices.  The end result is that patient collections are shifting from third-party insurers to medical practices.  This added collection burden spawns other obligations that medical practices might not want to tackle, but in the end will have to face:   Patient Education Most people with high-deductible plans […]
Read More