Is Your Business Fundable

  • Posted by Emily Ambrose
  • On August 31, 2015
Throughout my career, I have been able to help several businesses find funding.  I could write volumes on the topic of how to fund an early-stage business and what it takes to be fundable.  The path to funding depends greatly on the industry, the entrepreneur/inventor, the amount of capital needed, what if any governmental regulations […]
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5 Ways to Plan Ahead for Success

  • Posted by Emily Ambrose
  • On August 31, 2015
I know it can be really hard for business owners to plan for something happening six months from now. Making that sale today, the customer who is in your store right now, making payroll on Friday – these are always more urgent. But, really successful business owners keep an eye out farther than that. Get […]
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Aim to Please

  • Posted by Emily Ambrose
  • On August 31, 2015
Have you ever seen the bathroom sign that says, “We aim to please.  You aim too, please”? Over the 4th of July of weekend, while traveling with the family, I had a customer service experience worth sharing. It all began, as so many road trips do, with a pre-departure oil change and tire rotation.  Trying […]
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How to Establish Credibility as a New Business

  • Posted by Emily Ambrose
  • On July 20, 2015
You’ve started a new business and want to launch it to the world but haven’t yet landed your first client. The first step to winning over that first customer is to establish that you are an expert in your field. Here are four things you can start doing today to increase your credibility: Online Image | […]
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Pearce: Importance of Marketing Data

  • Posted by Emily Ambrose
  • On July 20, 2015
I recently read an article in The Wall Street Journal about declining attendance at major college football games by college students.  It was in the July 17, 2015 edition of the paper and was titled “Just What Do Millennial Fans Want?”  It could just as easily have been titled “The Importance of Marketing Data When […]
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Filtering Prospects from Suspects

  • Posted by Emily Ambrose
  • On February 19, 2015
Many businesses face the challenge of filtering out Prospects (actually potential buyers/clients) from Suspects (browsers who have no intention or authority to complete a transaction).  Whether you are selling in a retail, wholesale, or a services environment, precious productive work time can be lost pursuing transactions that will never materialize if you don’t have an […]
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Financing Your Business

  • Posted by Emily Ambrose
  • On February 19, 2015
As a business consultant with the University of Georgia SBDC, I have the opportunity to assist over a hundred businesses a year in the areas of management, marketing, technology, and of course, finance. I say “of course” because if there’s one thing that no entrepreneur can do without, it’s money! Sources of financing are varied, […]
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The Importance of Collaboration

  • Posted by Emily Ambrose
  • On February 19, 2015
In the recent weeks I have thought more and more about team work in the work place. So many of us come to work, put our head down and get to work doing “our job”. But, I want to take a minute and explain the importance of collaboration in the workplace. Collaboration is when two […]
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