Direct Spending by Film/TV Industry at Record High for Savannah

  • Posted by Liz Overstreet
  • On April 2, 2019
Direct spending by the film and entertainment production industry in Savannah hit a record high for 2018. The Savannah Area Film Office, soon to be renamed the Savannah Regional Film Commission, announced today that direct spending reached a record high of $120.1 million this year from the entertainment production industry. Total economic impact for the […]
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3 Places to Find More Cash in Your Business

  • Posted by Liz Overstreet
  • On March 13, 2019
Is your business consistently profitable but somehow still tight on cash month after month? Do you find yourself continue to sell more and yet not having any more cash to show for it? If your company is profitable but your bank account is still coming up short, here are three places to examine. Accounts Receivable. […]
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A Business Owner’s Most Important Skill

  • Posted by Liz Overstreet
  • On December 14, 2017
Most people start a business because they are good at something. They are good cooks, they are good at making or repairing things, or they simply have a specialized skill set in an area of value to customers. They often think that their advanced knowledge or ability in their chosen profession will propel them to […]
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Create a Marketing Plan for 2018

  • Posted by Liz Overstreet
  • On November 13, 2017
On a scale of 1-10, how would you rate your business’s marketing efforts this past year? Did you get a good return on investment for every marketing dollar spent, or could resources have been used more efficiently? What did you plan on doing in 2017 that you just never got around to doing, and why […]
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Social Media: Timeless Tips for Business Owners

  • Posted by Liz Overstreet
  • On September 15, 2017
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most effectively, many are left scratching their heads. And it is no wonder—the world of social media is constantly changing […]
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The 5 C’s of Business Credit

  • Posted by Liz Overstreet
  • On August 14, 2017
As a business consultant, I routinely help small businesses with access to capital.  My role in the process is to assist with business plans, acquisition and expansion plans, strategic plans and financial projections that may be needed to accompany a funding request.  Before we begin that process I always have a discussion about the 5 […]
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What Do You Need to Know About LinkedIn?

  • Posted by Liz Overstreet
  • On July 17, 2017
LinkedIn is unique among the elite pillars of today’s social media landscape. How so? First, LinkedIn is set up to facilitate B2B activities – networking, connecting, informing, and marketing.  In fact, it may be the best online B2B venue available.  (No cat videos, please!) Second, only 20% of the 500 million-member behemoth’s revenue derives from […]
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Build Your Customer Profile

  • Posted by Liz Overstreet
  • On June 15, 2017
There is not a business out there that sells its products or services to everyone.  I find this shocking, but some people really don’t like chocolate.  So, if you aren’t selling to everyone, who exactly are you selling to?  The 80/20 rule suggests that 80% of your sales are coming from 20% of your customers.  […]
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