Impacto de los Negocios Hispanos en los Estados Unidos
No es una sorpresa que la economía de los Estados Unidos sea impulsada por el crecimiento del consumo de los hispanos ya que es el grupo minoritario con mayor fuerza de adquisición. En este país residen 53 millones de personas de origen latino, se calcula que para el año 2060 la población hispana totalizará 128.8 […]
Digital Marketing Boot Camp – Alpharetta
The University of Georgia Small Business Development Center (UGA SBDC) Digital Marketing Boot Camp is designed specifically for small business owners who want to learn how to integrate technology and marketing in the digital space to increase profits and gain customers. For just $49, you get a full day of interactive sessions and networking lunch. […]
Can You Raise Money through Crowdfunding?
Although there have been many successes, there is a lot of misunderstanding out there about how crowdfunding may help small businesses. If you are considering crowdfunding, here are some ways to improve your chance of success. See a CPA and attorney Crowdfunding is not free money. The crowd typically gets a “perk” for their contributions. […]
Know Your Numbers
I recently met with a client in the specialty food business. The company, in short time, gained product placement throughout the southeast in one of the largest grocers in the United States. However, her company is operating at a loss, and to make matters worse, her cash balance is dropping faster than her operating losses. […]
Versatile Mold and Design
Strategic Planning Expands Markets for Rutledge Mold and Tooling Manufacturer Inventiveness and responsiveness have long been trademarks of the Heusser family business, Versatile Mold and Design. But like many small businesses, this Rutledge mold and tooling manufacturer’s management – led by siblings Bob, Tim, Frank and Suzanne Brown – was so busy working in the […]
How to Successfully Post on Facebook
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
How to Get Better Email Open Rates
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
Importing/Exporting from Colombia
The SBDC and ProColombia is presenting this introductory workshop on Importing and Exporting. Learn how ProColombia can assist the sourcing needs of small businesses when importing and exporting from Colombia.