This workshop is appropriate for experienced or new business owners or operators.  It provides exposure and learning in a condensed presentation with lecture and active dialog between staff, presenters, and participants.  Participants will have opportunities to ask questions of experienced media planners and buyers during a panel discussion facilitated by the UGA SBDC.

Participants will network with other entrepreneurs, understand industry terms and learn appropriate budget needs to compile and effective media plan for various media alternatives.

COST: $99.00
CLASS LENGTH: 3.5

Learning Objectives:

Provide insight and information for small business owners to make wise spending decisions for marketing and advertising specifically related to mass media purchases with information on digital advertising as well.

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.