Buying Media for Small Business

Description

This workshop is appropriate for experienced or new business owners or operators.  It provides exposure and learning in a condensed presentation with lecture and active dialog between staff, presenters, and participants.  Participants will have opportunities to ask questions of experienced media planners and buyers during a panel discussion facilitated by the UGA SBDC.

Participants will network with other entrepreneurs, understand industry terms and learn appropriate budget needs to compile and effective media plan for various media alternatives.

COST: $99.00
CLASS LENGTH: 3.5

Additional Info.

Learning Objectives:

Provide insight and information for small business owners to make wise spending decisions for marketing and advertising specifically related to mass media purchases with information on digital advertising as well.

Upcoming Courses

August
Augusta  (SharedSpace Augusta)
August 21
08:30 AM to 12:00 PM
August 21
➕ More details
Augusta  (SharedSpace Augusta)
August 21
08:30 AM to 12:00 PM
August 21, 2019 - Do you know what "gross rating points" mean?  Should you know?  Join UGA SBDC staff at SharedSpace in Downtown Augusta to explore the best options for ROI when making advertising decisions.  Do you know what "reach and frequency" means?  Do you how many GRP's are needed to be effective in your advertising? How do you currently determine where to spend your small business budget so others know about you? Through conversations, presentations, and panel discussions, participants will gain insight to better reach the most targeted audience for the small business owner's budget. The presentation begins at 8:30 a.m. and ends at noon. Register early.


Email us for more details or call 7066505655.

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.