How a Smiley Face in the Right Place Can Improve Audience Engagement

  • Posted by Ashley Panter
  • On July 17, 2018
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]
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SBDC Publication Wins LACP Vision Award

  • Posted by Ashley Panter
  • On July 16, 2018
The UGA SBDC’s 2018 Small Business and Its Impact on Georgia publication was named the Bronze 2018 LACP Vision Award Winner, which is administered and judged by the League of American Communications Professionals. The LACP was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices […]
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User Experience in Management

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Planning Ahead for Disasters

  • Posted by Emily Ambrose
  • On June 20, 2018
Hurricane season started on June 1.  Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more.   The SBA recently […]
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2018 Innovation of the Year Award

  • Posted by Ashley Panter
  • On June 7, 2018
At the University of Georgia Small Business Development Center, we offer a number of business training programs throughout the year. In 2017, we offered 229 programs throughout the state of Georgia, to be exact. And although we’ve delivered many standout programs, each year at our Annual Awards Banquet, the UGA SBDC names a limited number […]
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Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
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Financial Future Secure for Ellijay Family Orchard

  • Posted by Ashley Panter
  • On May 30, 2018
Ellijay farmer John Reece can see the house he grew up in from the Apple House at his Ellijay business, BJ Reece Orchards. John and his wife Rachel have grown the business his father started with 30 acres into a popular 130-acre agribusiness attraction known for its “world-famous” fried apple pies, so named by their […]
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