Lessons From a Small Business Owner

  • Posted by Ashley Panter
  • On December 15, 2015
There is certainly no shortage of business advice out there, and I read just about everything I come across. But sometimes it leaves me scratching my head and wondering who exactly is the person giving the advice and have they ever actually owned a small business. So as my holiday gift to you, I am […]
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Should I Have an App for My Business?

  • Posted by Ashley Panter
  • On December 14, 2015
In this age of handheld interaction with smartphones and tablets, businesses need to engage their customer base as much as possible. What better way than with a mobile app? But before launching into the new world of app development, business owners should answer three major questions.   What do you want the app to do? […]
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Last Minute Holiday Email Ideas

  • Posted by Ashley Panter
  • On December 10, 2015
A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season. Whether you sell products to customers, offer services to other businesses, or run a nonprofit organization — there are plenty of last-minute emails you can send out before the end of the year.
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The Answers Are Different This Week

  • Posted by Ashley Panter
  • On November 18, 2015
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” -Dwight D. Eisenhower For many of us, allocating time to plan becomes a significant challenge of priorities. Do we work on the urgent or the important today? Frequently, this becomes the question of the day. In most cases, if […]
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The Most Important Cost You Never Consider

  • Posted by Ashley Panter
  • On November 12, 2015
John is a web designer.  He owns a small web design company and carefully considers the cost of labor, especially outsourced jobs, when he bids on a new website project.  Sometimes, to save money, he’ll do most (if not all) of the work himself, especially on smaller jobs.  He makes a profit most of the […]
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Importance of Professional Development

  • Posted by Ashley Panter
  • On November 12, 2015
Improve your business success by making time for professional development! Often business people get so caught up in the day to day that they do not make the time, nor do they see the value, of taking the time to attend professional development programs that can help them manage and grow their business. Below are […]
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Enhancing Your Brand

  • Posted by Ashley Panter
  • On November 6, 2015
Your brand is what your company stands for in the mind of the customer. Many people believe branding is nothing more than a fancy logo. While this helps people notice you, your brand is so much more than that. Your brand is how your company is perceived overall in the marketplace. That’s why it is […]
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How to Cold Call Without Feeling Awkward

  • Posted by Ashley Panter
  • On October 27, 2015
Small business owners have to wear several hats, one of which is salesperson. However, some, never having been in sales before, are reluctant to call a potential lead for lack of what to say. Often a sales script sounds stilted and may be awkward to deliver when faced with calling someone they do not know. […]
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Impacto de los Negocios Hispanos en los Estados Unidos

  • Posted by Ashley Panter
  • On October 26, 2015
No es una sorpresa que la economía de los Estados Unidos sea impulsada por el crecimiento del consumo de los hispanos ya que es el grupo minoritario con mayor fuerza de adquisición. En este país residen 53 millones de personas de origen  latino, se calcula que para el año 2060 la población hispana totalizará 128.8 […]
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Can You Raise Money through Crowdfunding?

  • Posted by Ashley Panter
  • On October 21, 2015
Although there have been many successes, there is a lot of misunderstanding out there about how crowdfunding may help small businesses. If you are considering crowdfunding, here are some ways to improve your chance of success. See a CPA and attorney Crowdfunding is not free money. The crowd typically gets a “perk” for their contributions. […]
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