Do Startup Names Matter?

  • Posted by Marketing Intern
  • On July 20, 2015
Startup names may be a dime a dozen, but most founders still agonize over what to call their dream. Are they right to invest so much energy and time — or would any random string of letters be fine? If anyone knows the answer, it’s Jonathan Nelson, who created the well-known startup incubator Hackers/Founders (aka […]
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Social Media Privacy

  • Posted by Marketing Intern
  • On July 7, 2015
Social networking giant Facebook has received much criticism over the past few years due to its decline of organic reach, affecting both companies and users. Unfortunately, things aren’t getting better – a recent study in March 2015 by Locowise revealed that a measly 2.6% of Facebook Page posts are seen organically by their fans. Obviously […]
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Small Business Marketing 101

  • Posted by Marketing Intern
  • On March 23, 2015
One of the biggest marketing challenges entrepreneurs face is the ability to step outside of their own mindset and slip into the mind of the buyer. The most successful marketers and business owners are able to set aside their own bias and perceptions and ask two questions: “Why should someone exchange their hard-earned dollars for […]
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To Grow or Not to Grow…

  • Posted by Marketing Intern
  • On January 30, 2015
Starting a business is a tough challenge, but there is a tougher one – growing that business successfully. In the company’s beginning, you are doing most of the work, you make the decisions, and you have more control. Starting a business indeed requires long hours and lots of sacrifices, but growing the business is another […]
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SBDC Offers New Resource for Data Driven Decision Making

  • Posted by Marketing Intern
  • On January 30, 2015
The Georgia SBDC began using Esri’s Business Analyst Online (BAO) for business research and market analysis early in 2014. With BAO, the SBDC has been able to create business reports and perform analyses for specific areas with the most up to date data available. BAO has a wide range of data available with numerous report […]
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Manufacturer Shows ‘Made in America’ Benefits Bottom Line

  • Posted by Marketing Intern
  • On January 20, 2015
Small Business Development Center comes through big. John Anker has a question for U.S. retailers: What if you could outsource to an American company at the same cost as an overseas provider? Anker, owner of Columbus-based manufacturer and distributor Ankerpak, says he frequently poses this question to buyers. Anker sees it as his mission to […]
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Should I Buy a Franchise? What to Consider.

  • Posted by Liz Overstreet
  • On December 19, 2014
If you’re thinking about buying a franchise, it’s important to understand the franchise system and then decide whether you will be happy operating a business within that system. This is by no means a complete list, but here are some important things to consider. Buying a franchise means you are buying a proven system. You […]
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Small Businesses May Be Flying Blind?

  • Posted by Liz Overstreet
  • On September 10, 2012
You are taxiing out to the runway. The pilot’s voice comes over the intercom, “Welcome aboard. For today’s flight there will be high winds and poor visibility. Expect strong turbulence.” You tighten your seatbelt and prepare for flight, but you’re not worried. You simply focus on those tropical drinks waiting at your destination. Sitting at […]
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