Get to Know Your Customers

  • Posted by Macy Thomas
  • On April 20, 2022
  In a world where face-to-face consumer interactions are declining, it is more important than ever to get to know your customers virtually. Taking the time to learn about your customers through social media analytics, customer profiles and surveys will improve your business marketing efforts and strengthen customer retention – enabling you to better meet […]
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2021 UGA SBDC Award Winners

  • Posted by Macy Thomas
  • On April 13, 2022
The University of Georgia Small Business Development Center recognized 2021 award winners and sponsors during their annual conference on April 12, 2022.   “The recipients of these awards excel in their work with the business community, program development, and representation of the UGA SBDC program. We’re grateful for their contributions to our organization and are […]
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What Banks Look for When Deciding on a Business Loan

  • Posted by Macy Thomas
  • On August 2, 2021
I spend a lot of time here at the SBDC working with clients on financial issues for their businesses.  A lot of the time, it involves applying for a business loan.  Folks often don’t have a good understanding of what a bank will be looking for when making a lending decision.   The basic idea […]
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Do you have enough capital to start your business?

  • Posted by Macy Thomas
  • On March 18, 2021
  One of the things we talk about as a significant failure factor for new businesses is being under-capitalized when they start.  Undercapitalizing is simply a fancy finance term for underestimating how much money it will really take to (1) get the business started and (2) to cover initial losses while sales ramp up before […]
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A Successful Startup Amid a Pandemic

  • Posted by Macy Thomas
  • On November 15, 2020
When Atlas Medical Services opened in December 2019, they had no idea a worldwide pandemic would strike a few months later.   Atlas Medical Services is a medical transport company, but their services also include providing educational classes, hydration services and home fall prevention inspections for their customers.   “I first heard about [the UGA […]
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Performance Trucking in Lawrenceville, GA

  • Posted by Macy Thomas
  • On October 28, 2020
Working Behind the Scenes to Keep Shelves Stocked   There’s a reason your favorite grocery store remained stocked during the pandemic – logistics companies like Performance Trucking, Inc. worked around the clock to deliver food and essential products to supermarket chains across the United States.   Performance Trucking, headquartered in Lawrenceville, GA, utilized its current […]
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Burt’s Pumpkin Farm in Dawsonville, GA

  • Posted by Macy Thomas
  • On October 27, 2020
North Georgia farm has success with strawberries and pumpkins despite pandemic, thanks to UGA Johnny and Kathy Burt’s first year farming strawberries was nearly a disaster.   COVID -19 hit just two weeks before the berries ripened and their first spring strawberry festival was to begin.   “That wasn’t possible. We were on pins and […]
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DIESELGRID in Forest Park, GA

  • Posted by Macy Thomas
  • On October 21, 2020
Deep Market Knowledge and Operational Flexibility Lead Freight Carrier Through the Pandemic   Justin Hughes left trucking and moved into real estate in 2007, just before the Great Recession. Two years later, back into trucking, he founded the freight carrier DIESELGRID in Forest Park, and grew.   He contacted the University of Georgia Small Business […]
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