Advertising on Facebook the Niche Way

  • Posted by Ashley Panter
  • On September 2, 2015
Not a day goes by without me getting questions about how to better use social media to help gain new customers and increase sales. In particular, business owners want to use Facebook more efficiently because they use it personally and know that many of their customers use the popular network. Well it’s true; according to a USA Today article, there are 1.39 […]
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3 Ways for an Entrepreneur to Stay Sane, Healthy, and Successful

  • Posted by Ashley Panter
  • On September 1, 2015
Running business can be stressful enough to drive just about anyone crazy. Here’s how to keep your sanity and be successful. A recent University of California study revealed that entrepreneurs are particularly prone to mental health issues. Why is that? Well, many entrepreneurs are creative thinkers, keen observers of the world around them, and driven […]
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Growth and the Chinese Bamboo Tree…

  • Posted by Mark Lupo
  • On August 26, 2015
(Published in the August 2014 Troup Trends magazine, a publication of the LaGrange Troup County Chamber of Commerce) Back in 1991, I remember returning from the Middle East after Desert Shield/Desert Storm, really unsure of what I wanted to do with my life, though knowing that a change was on the horizon.  You know how […]
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6 Reasons You Need to Use Video Marketing

  • Posted by Ashley Panter
  • On August 25, 2015
All businesses, from the smallest to the largest, can and should use video to reach customers. Almost every individual in business probably has the following response in regard to yet another article about video marketing: “We get it! Video is important!” You know that consumers are 64 percent more likely to buy a product after watching a video […]
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11 Ways to Know You’re Meant to Be An Entrepreneur

  • Posted by Marketing Intern
  • On July 31, 2015
Mark Cuban, the billionaire “Shark Tank” investor and owner of the Dallas Mavericks, is known among NBA fans for racking up fines for misconduct at Mavs games he gets a bit too excited about. But nothing, he writes in his book “How to Win at the Sport of Business,” makes him more competitive than business. […]
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Do Startup Names Matter?

  • Posted by Marketing Intern
  • On July 20, 2015
Startup names may be a dime a dozen, but most founders still agonize over what to call their dream. Are they right to invest so much energy and time — or would any random string of letters be fine? If anyone knows the answer, it’s Jonathan Nelson, who created the well-known startup incubator Hackers/Founders (aka […]
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Social Media Privacy

  • Posted by Marketing Intern
  • On July 7, 2015
Social networking giant Facebook has received much criticism over the past few years due to its decline of organic reach, affecting both companies and users. Unfortunately, things aren’t getting better – a recent study in March 2015 by Locowise revealed that a measly 2.6% of Facebook Page posts are seen organically by their fans. Obviously […]
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Small Business Marketing 101

  • Posted by Marketing Intern
  • On March 23, 2015
One of the biggest marketing challenges entrepreneurs face is the ability to step outside of their own mindset and slip into the mind of the buyer. The most successful marketers and business owners are able to set aside their own bias and perceptions and ask two questions: “Why should someone exchange their hard-earned dollars for […]
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