Enhancing Your Brand
Your brand is what your company stands for in the mind of the customer. Many people believe branding is nothing more than a fancy logo. While this helps people notice you, your brand is so much more than that. Your brand is how your company is perceived overall in the marketplace. That’s why it is […]
Impacto de los Negocios Hispanos en los Estados Unidos
No es una sorpresa que la economía de los Estados Unidos sea impulsada por el crecimiento del consumo de los hispanos ya que es el grupo minoritario con mayor fuerza de adquisición. En este país residen 53 millones de personas de origen latino, se calcula que para el año 2060 la población hispana totalizará 128.8 […]
Can You Raise Money through Crowdfunding?
Although there have been many successes, there is a lot of misunderstanding out there about how crowdfunding may help small businesses. If you are considering crowdfunding, here are some ways to improve your chance of success. See a CPA and attorney Crowdfunding is not free money. The crowd typically gets a “perk” for their contributions. […]
Know Your Numbers
I recently met with a client in the specialty food business. The company, in short time, gained product placement throughout the southeast in one of the largest grocers in the United States. However, her company is operating at a loss, and to make matters worse, her cash balance is dropping faster than her operating losses. […]
Adding Employees in the Medical Field
Owners of growing medical practices often ask if they can afford to hire a new provider or bring their medical billing in-house. We have developed tools to determine the cost of adding medical practice employees. Clients are often shocked at the calculations. Our tools examine one-time upfront costs such as recruiting, credentialing and legal fees, […]
5 Things to Consider Before Using an Image From Google
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]
It’s Not The What, But The Why
The age of the infomercial seems to be at a close. Current trends are showing consumers are looking for authenticity and vulnerability from the business with which they shop. This need or desire for authenticity or “realism” is evident with the vast amount of reality television shows such as The Bachelor, Real Housewives of Beverly […]
The Financials – Friend or Foe?
Daily at the SBDC (Small Business Development Center) we have the privilege of working with entrepreneurs from a broad range of industries. Although the industries may vary, many of the challenges entrepreneurs face are common, no matter what the industry. One such challenge we often see relates to numbers and financial statements. When it comes […]