The Entrepreneur with 1000 Faces: A Formula for Success

  • Posted by Ashley Panter
  • On August 15, 2016
The entrepreneurial process can be mapped according to the same story formula that Hollywood uses in our favorite epic films.  The formula comes from a model called the Hero’s Journey, which was developed by writer, professor, and mythologist Joseph Campbell.  In his book, The Hero with a Thousand Faces, he analyzed thousands of stories, myths, […]
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Targeting Your Customers

  • Posted by Emily Ambrose
  • On July 18, 2016
A lot of business owners feel that they have to market to the whole world – or at least their whole city/county/community.  It scares them to consciously make a decision not to market to some segment (or segments) of their universe. As small business owners, we don’t have huge marketing budgets.  So, it really is […]
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5 Tips for Using Facebook Ads

  • Posted by Emily Ambrose
  • On July 13, 2016
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]
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Why Military Veterans Should Become Entrepreneurs

  • Posted by Ashley Panter
  • On July 5, 2016
I’m one of the 2.5 million veterans who served in Iraq or Afghanistan. I’m also an entrepreneur. And I’m not alone. The men and women of today’s armed services are uniquely positioned to become successful entrepreneurs. To my fellow veterans: You have what it takes. By nature of your military service, you possess the skills […]
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SBDC Recognized as a “Best Place to Work”

  • Posted by Ashley Panter
  • On June 28, 2016
The UGA SBDC has been recognized by Georgia Trend Magazine as one of the 2016 “Best Places to Work in Georgia.” The SBDC program, part of the university’s Public Service and Outreach arm, has 17 locations across Georgia and provides business training and consulting to small business owners and prospective entrepreneurs. The evaluation process was managed by the Best Companies Group in Harrisburg, Pennsylvania and analyzes organizations based on criteria that includes employee’s views on leadership and planning, corporate culture and communications, role satisfaction, work environment, and overall engagement.
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Three S’s of Business Success

  • Posted by Emily Ambrose
  • On June 20, 2016
The year 2016 has seen the greatest increase in consumer spending in six years.  Rising home prices and personal incomes are driving up disposable income, resulting in more frequent and larger consumer purchases.  Meanwhile, thousands of baby boomers are retiring daily, opening the door for a new cohort of earners to jump in and step […]
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Reference USA Has a Lot to Offer Small Businesses

  • Posted by Ashley Panter
  • On June 7, 2016
The UGA SBDC has used the reference service ReferenceUSA for a number of years. It has proven time and time again what a useful resource it is for SBDC clients and communities. The SBDC’s current subscription to Reference USA includes the following business databases: U.S. Businesses, U.S. Historical Businesses, and U.S. Job/Internships. The SBDC also has access to two consumer databases: U.S. Standard White Pages and U.S. Consumers/Lifestyles.
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Three Types of Small Businesses

  • Posted by Ashley Panter
  • On May 5, 2016
You have a small business but you’re not making a profit and haven’t in some time. You may have an employee or two, and you pay them before you pay yourself. You either aren’t paying yourself or are paying less than you could make working for someone else. You may be adding your own money to the business to keep it afloat. […]
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Business Essentials Steer Cumming Auto Parts Company into the Fast Lane

  • Posted by Ashley Panter
  • On May 5, 2016
Brothers Kevin and Randy Redd make Ford and Chevy street cars both fast and “fly.” Their uniquely designed Concept One high performance pulley systems mount on an engine and drive all of its belts, improving power and maximizing performance. In 2001 they began selling their systems and other product lines to hot rod muscle car […]
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