Digital Entrepreneur Sharpens Own Business Practices By Teaching
Garrett Massey’s web development start-up, Eyesore Inc., is in its fourth office since its 2007 launch, a historic Coca-Cola bottling facility in downtown Griffin. With nine full-time staff and annual sales shaping up to 50 percent growth for 2015, the company would seem to consume all of his time and energy. It does not. Massey […]
The Entrepreneur with 1000 Faces: A Formula for Success
The entrepreneurial process can be mapped according to the same story formula that Hollywood uses in our favorite epic films. The formula comes from a model called the Hero’s Journey, which was developed by writer, professor, and mythologist Joseph Campbell. In his book, The Hero with a Thousand Faces, he analyzed thousands of stories, myths, […]
Target Market Expansion Puts Atlanta Rubber and Plastic Supplier in the Right Hands
Movies can transport a viewer into another world, if only temporarily. In 2009 Nelson Burke spotted some props in a Georgia-produced movie that transformed his business. By 2015 his new focus had led The Engineer Guy to more than $3 million in sales.
Three Types of Small Businesses
You have a small business but you’re not making a profit and haven’t in some time. You may have an employee or two, and you pay them before you pay yourself. You either aren’t paying yourself or are paying less than you could make working for someone else. You may be adding your own money to the business to keep it afloat. […]
The Most Important Cost You Never Consider
John is a web designer. He owns a small web design company and carefully considers the cost of labor, especially outsourced jobs, when he bids on a new website project. Sometimes, to save money, he’ll do most (if not all) of the work himself, especially on smaller jobs. He makes a profit most of the […]
Credit Clean Up…A Critical Concern for Entrepreneurs
As entrepreneurs plan to fulfill their dreams of launching a business, they should be very attentive to all the steps required to ensure success. Those steps typically include developing a comprehensive business plan that can be submitted to lenders to secure funding for their new business. Imagine planning for a significant event and overlooking a […]