40 Years of Small Business Development Center at UGA

Who would have thought that an idea in 1975, promoted by William C. Flewellen, Jr., former Dean of the University of Georgia College of Business Administration, would flourish into a network of almost 1,000 service centers at colleges and universities across the country. With Flewellen’s vision and former UGA President Fred Davidson’s support of what […]

Business Essentials Steer Cumming Auto Parts Company into the Fast Lane

Concept One Small Business Development Center

Brothers Kevin and Randy Redd make Ford and Chevy street cars both fast and “fly.” Their uniquely designed Concept One high performance pulley systems mount on an engine and drive all of its belts, improving power and maximizing performance. In 2001 they began selling their systems and other product lines to hot rod muscle car […]

Advertising Success Depends on Frequency and Reach

Picture yourself pushing a shopping cart down the aisles of your favorite grocery store. Perhaps you have a shopping list, perhaps you don’t. As you are pushing the shopping cart there are various factors at work that impact your buying decisions. Pricing is a strong factor. Brand preference of your spouse always counts. There is […]

Selling to Seniors

Would you like to have a growing market of wealthy customers identified who are brand loyal, have wealth, and are discriminating consumers? Two groups in this category might be labeled “traditional seniors” (those already 50+) and “new seniors” (those about to be 50), but NEVER call either group elderly. Traditional seniors now total 93,600,000 (28 […]