Understanding Gross Margin

  • Posted by Ashley Panter
  • On March 2, 2016
Ignoring your financial statement is like ignoring the health of your business. Startups and new business owners often overlook understanding gross margin. This can have a direct impact on your ability to effectively manage a growing business, price your products, and most importantly, make a profit.   Gross Margin Overview The gross margin represents the […]
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Last Minute Holiday Email Ideas

  • Posted by Ashley Panter
  • On December 10, 2015
A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season. Whether you sell products to customers, offer services to other businesses, or run a nonprofit organization — there are plenty of last-minute emails you can send out before the end of the year.
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Top 10 Cybersecurity Tips

  • Posted by Ashley Panter
  • On October 5, 2015
October is Cybersecurity Awarenes sMonth! Is your business prepared in the event of a cybersecurity breach? Now is the time to take stock of your cybersecurity health, including the importance of securing information through best cybersecurity practices; identifying your risk and the types of cyberthreats; and learning best practices for guarding against cyberthreats. Protect against […]
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7 Tools From Google to Boost Your Brand

  • Posted by Ashley Panter
  • On September 21, 2015
Who doesn’t want to boost their brand and elevate your online exposure? Well, you’re in luck! Google offers ginormous selection of tools that make “brand boosting” possible for your small business. While some of these services are well known, others are a bit hidden. Regardless, the major commonality of these tools are that they can be a […]
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3 Ways for an Entrepreneur to Stay Sane, Healthy, and Successful

  • Posted by Ashley Panter
  • On September 1, 2015
Running business can be stressful enough to drive just about anyone crazy. Here’s how to keep your sanity and be successful. A recent University of California study revealed that entrepreneurs are particularly prone to mental health issues. Why is that? Well, many entrepreneurs are creative thinkers, keen observers of the world around them, and driven […]
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6 Reasons You Need to Use Video Marketing

  • Posted by Ashley Panter
  • On August 25, 2015
All businesses, from the smallest to the largest, can and should use video to reach customers. Almost every individual in business probably has the following response in regard to yet another article about video marketing: “We get it! Video is important!” You know that consumers are 64 percent more likely to buy a product after watching a video […]
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11 Ways to Know You’re Meant to Be An Entrepreneur

  • Posted by Marketing Intern
  • On July 31, 2015
Mark Cuban, the billionaire “Shark Tank” investor and owner of the Dallas Mavericks, is known among NBA fans for racking up fines for misconduct at Mavs games he gets a bit too excited about. But nothing, he writes in his book “How to Win at the Sport of Business,” makes him more competitive than business. […]
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Do Startup Names Matter?

  • Posted by Marketing Intern
  • On July 20, 2015
Startup names may be a dime a dozen, but most founders still agonize over what to call their dream. Are they right to invest so much energy and time — or would any random string of letters be fine? If anyone knows the answer, it’s Jonathan Nelson, who created the well-known startup incubator Hackers/Founders (aka […]
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