User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
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Financial Future Secure for Ellijay Family Orchard

  • Posted by Ashley Panter
  • On May 30, 2018
Ellijay farmer John Reece can see the house he grew up in from the Apple House at his Ellijay business, BJ Reece Orchards. John and his wife Rachel have grown the business his father started with 30 acres into a popular 130-acre agribusiness attraction known for its “world-famous” fried apple pies, so named by their […]
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Improved Understanding of Financials Helps Atlanta Aviation Company Soar

  • Posted by Ashley Panter
  • On May 25, 2018
Dan Casey was looking for a location for a new business after selling his Oxnard, California-based helicopter tour company. His brother Sean was closing his 10-year-old residential real estate business in Atlanta after the recession hit the industry hard. They chose to land in metro Atlanta. “When people think of Georgia, they think of peaches […]
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Improved Financials Position Savannah BBQ Owner for Rapid Growth

  • Posted by Sara Bertolini
  • On March 2, 2018
Bryan Furman was a laser operator at the JCB manufacturing plant in Pooler, GA when he decided to start a small BBQ business on the side.   “I have a passion for cooking and felt like there was no good BBQ where we stayed. And I wanted to be able to leave something for our kids.”  He tried to open a small place in Savannah in 2012, […]
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UGA Outreach Program Helps Farmers Build a Better Business

  • Posted by Ashley Panter
  • On December 6, 2017
Dennis Hollingsworth was fresh out of college the first time he tried running a farm.  It was the early 1980s in south Georgia, and he stuck with it for four years in some of the roughest economic conditions since the Great Depression. Then he left for an IT job. “I went to Atlanta and I […]
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Making the Dream a Reality

  • Posted by Ashley Panter
  • On November 3, 2017
If you’re a college football fan, you can’t deny the success of Coach Kirby Smart in just year two of his tenure at Georgia. Not many people would think to look to Kirby for inspiration, but football coaches and small business owners have a lot in common. Both professions require leadership, dedication, commitment and a […]
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