Certification Leads to Larger Orders, Greater Growth for Macon Fabrication Shop
Stan Greene, owner of Greene Machine and Manufacturing, was ready to retire when he asked Larry Collins, who had worked with Greene since the late 1990s, if he would be interested in purchasing the business. Before making a decision, Larry and his wife, Gwen, attended a class for start-ups offered by the University of Georgia […]
Why StartSMART and GrowSMART? The Value of Business Training
A guy I used to work with in public safety, Steve Mattoon, used to say, “In a critical situation, we do not rise to the level of our expectations, we fall to the level of our training.” That statement is as true in law enforcement and the military as it is in running a small […]
Dogged Determination Results in Veterinary Practice for UGA Graduate
When Jennifer Peterson was young, her father, an architect, would draw designs for the veterinary practice she hoped to own someday. While enrolled in the UGA College of Veterinary Medicine, she participated in what was then a new program—an entrepreneurial rotation that teaches teach future vets how to run a business. Peterson was among the first […]
User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
How to Connect Through Experience
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
Financial Future Secure for Ellijay Family Orchard
Ellijay farmer John Reece can see the house he grew up in from the Apple House at his Ellijay business, BJ Reece Orchards. John and his wife Rachel have grown the business his father started with 30 acres into a popular 130-acre agribusiness attraction known for its “world-famous” fried apple pies, so named by their […]
Improved Understanding of Financials Helps Atlanta Aviation Company Soar
Dan Casey was looking for a location for a new business after selling his Oxnard, California-based helicopter tour company. His brother Sean was closing his 10-year-old residential real estate business in Atlanta after the recession hit the industry hard. They chose to land in metro Atlanta. “When people think of Georgia, they think of peaches […]