Last Minute Holiday Email Ideas

  • Posted by Ashley Panter
  • On December 10, 2015
A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season. Whether you sell products to customers, offer services to other businesses, or run a nonprofit organization — there are plenty of last-minute emails you can send out before the end of the year.
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Finding the Right Ingredients

  • Posted by Ashley Panter
  • On November 5, 2015
Chef Doug Turbush has garnered more than 15 years of experience and rave reviews in the restaurant industry. But the kitchen wasn’t his end goal when he began earning a degree in hotel management. “I’d been working in restaurants since I was 15, and there was no order or discipline. It was complete chaos,” he […]
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Know Your Numbers

  • Posted by Ashley Panter
  • On October 21, 2015
I recently met with a client in the specialty food business. The company, in short time, gained product placement throughout the southeast in one of the largest grocers in the United States. However, her company is operating at a loss, and to make matters worse, her cash balance is dropping faster than her operating losses. […]
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Top 10 Cybersecurity Tips

  • Posted by Ashley Panter
  • On October 5, 2015
October is Cybersecurity Awarenes sMonth! Is your business prepared in the event of a cybersecurity breach? Now is the time to take stock of your cybersecurity health, including the importance of securing information through best cybersecurity practices; identifying your risk and the types of cyberthreats; and learning best practices for guarding against cyberthreats. Protect against […]
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7 Tools From Google to Boost Your Brand

  • Posted by Ashley Panter
  • On September 21, 2015
Who doesn’t want to boost their brand and elevate your online exposure? Well, you’re in luck! Google offers ginormous selection of tools that make “brand boosting” possible for your small business. While some of these services are well known, others are a bit hidden. Regardless, the major commonality of these tools are that they can be a […]
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6 Reasons You Need to Use Video Marketing

  • Posted by Ashley Panter
  • On August 25, 2015
All businesses, from the smallest to the largest, can and should use video to reach customers. Almost every individual in business probably has the following response in regard to yet another article about video marketing: “We get it! Video is important!” You know that consumers are 64 percent more likely to buy a product after watching a video […]
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11 Ways to Know You’re Meant to Be An Entrepreneur

  • Posted by Marketing Intern
  • On July 31, 2015
Mark Cuban, the billionaire “Shark Tank” investor and owner of the Dallas Mavericks, is known among NBA fans for racking up fines for misconduct at Mavs games he gets a bit too excited about. But nothing, he writes in his book “How to Win at the Sport of Business,” makes him more competitive than business. […]
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Social Media Privacy

  • Posted by Marketing Intern
  • On July 7, 2015
Social networking giant Facebook has received much criticism over the past few years due to its decline of organic reach, affecting both companies and users. Unfortunately, things aren’t getting better – a recent study in March 2015 by Locowise revealed that a measly 2.6% of Facebook Page posts are seen organically by their fans. Obviously […]
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