Small Businesses Fail for Consistent Reasons

  • Posted by Ashley Panter
  • On July 24, 2018
The statistics on small business failure vary widely depending on the report and the source. Some say nine out of 10 while others put the first year failure rate as low as 20 percent. As a small business owner, you may not care what the actual number is as long as you are not one […]
Read More
 

User Experience in Management

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
Read More
 

User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
Read More
 

How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
Read More
 

Planning Ahead for Disasters

  • Posted by Emily Ambrose
  • On June 20, 2018
Hurricane season started on June 1.  Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more.   The SBA recently […]
Read More
 

Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
Read More
 

Real Estate Sector Opportunities Under The Tax Cut and Jobs Act

  • Posted by Ashley Panter
  • On March 16, 2018
In the 2018 edition of the University of Georgia Small Business Development Center’s international award-winning publication, “Small Business and Its Impact on Georgia,” the article below titled, “Real Estate Sector Opportunities Under The Tax Cut and Jobs Act,” was featured. Tax reform is the first legislative success of the young Trump Administration, with Congress and […]
Read More
 

Improved Financials Position Savannah BBQ Owner for Rapid Growth

  • Posted by Sara Bertolini
  • On March 2, 2018
Bryan Furman was a laser operator at the JCB manufacturing plant in Pooler, GA when he decided to start a small BBQ business on the side.   “I have a passion for cooking and felt like there was no good BBQ where we stayed. And I wanted to be able to leave something for our kids.”  He tried to open a small place in Savannah in 2012, […]
Read More
 

UGA Outreach Program Helps Farmers Build a Better Business

  • Posted by Ashley Panter
  • On December 6, 2017
Dennis Hollingsworth was fresh out of college the first time he tried running a farm.  It was the early 1980s in south Georgia, and he stuck with it for four years in some of the roughest economic conditions since the Great Depression. Then he left for an IT job. “I went to Atlanta and I […]
Read More
 

Cybersecurity & Cybercrime for Small Business

  • Posted by Emily Ambrose
  • On November 27, 2017
I recently attended a presentation made by a manager from Microsoft.  The topic was cybersecurity and cybercrime.   It was eye opening and scary. She talked about what she called Level 100 and Level 200.   Level 100 Level 100 is what most business owners are pretty much aware of.  It involves protection, detection, and response.   […]
Read More