How to Connect Through Experience

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]

Planning Ahead for Disasters

Hurricane season started on June 1.  Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more.   The SBA recently […]

Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]

Real Estate Sector Opportunities Under The Tax Cut and Jobs Act

Small Business and Its Impact on Georgia 2018 | State of Small Business

In the 2018 edition of the University of Georgia Small Business Development Center’s international award-winning publication, “Small Business and Its Impact on Georgia,” the article below titled, “Real Estate Sector Opportunities Under The Tax Cut and Jobs Act,” was featured. Tax reform is the first legislative success of the young Trump Administration, with Congress and […]

Improved Financials Position Savannah BBQ Owner for Rapid Growth

Bryan Furman was a laser operator at the JCB manufacturing plant in Pooler, GA when he decided to start a small BBQ business on the side.   “I have a passion for cooking and felt like there was no good BBQ where we stayed. And I wanted to be able to leave something for our kids.”  He tried to open a small place in Savannah in 2012, […]

UGA Outreach Program Helps Farmers Build a Better Business

Dennis Hollingsworth was fresh out of college the first time he tried running a farm.  It was the early 1980s in south Georgia, and he stuck with it for four years in some of the roughest economic conditions since the Great Depression. Then he left for an IT job. “I went to Atlanta and I […]

Cybersecurity & Cybercrime for Small Business

I recently attended a presentation made by a manager from Microsoft.  The topic was cybersecurity and cybercrime.   It was eye opening and scary. She talked about what she called Level 100 and Level 200.   Level 100 Level 100 is what most business owners are pretty much aware of.  It involves protection, detection, and response.   […]

Making the Dream a Reality

Making Dreams a Reality

If you’re a college football fan, you can’t deny the success of Coach Kirby Smart in just year two of his tenure at Georgia. Not many people would think to look to Kirby for inspiration, but football coaches and small business owners have a lot in common. Both professions require leadership, dedication, commitment and a […]