Good Cybersecurity Can Be Good Marketing
Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. But while CMOs “are key drivers of digital-based growth for most organizations, many are not in the habit of working with the CIO, and are certainly not in the habit of working […]
CyberStrength 1.0: 5 Simple Steps to do Right Now for Your Small Business
Before you consider a business cybersecurity plan for your small business, take a few moments to implement these five simple steps to harden your own personal cybersecurity presence. Once in place, you will have a much clearer idea of the steps to take for your business.
Monitor Four Critical Areas of Your Business
Here are the ONLY 4 things a small business needs to pay attention to on a daily basis to get up and running successfully.
Fixing the Broken Windows of Your Business
James Wilson and George Kelling, two brilliant social psychologists, published their “broken windows theory of urban decay” in 1982, in which they proved that small signs of disorder in a community such as a simple broken window in a housing project or retail storefront that goes unfixed could encourage more negative behavior. A broken window […]
How This Founder Uses His Competitiveness to Succeed in Business
Matt Ehrlichman, CEO and co-founder of Porch, a home-services platform connecting homeowners to home improvement resources, is clearly a competitive man. When he was in elementary school he wanted to be a professional athlete, a pro-basketball player, and the competitive attitude that often comes from sports has certainly transferred into business with him. He likes to […]
Grow Your Business Like a Seasoned CEO
[vc_row][vc_column][vc_column_text]Whether in business for two years or twenty years, many small business owners are so busy working IN their business, they neglect working ON their business. (What the heck does that even mean? Work IN your business or ON your business??!) When you are working IN your business, you’re focusing on day-to-day tasks and reacting to the daily […]
Are you a Grasshopper or an Ant?
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
3 Ways to Organize Your Sales Team for Success
One of the most common mistakes early stage entrepreneurs make is assuming that their product or service will “sell itself.” With very few exceptions, this is almost never the case; sales success is usually the combination of hard work, persistence, and having a well-organized sales strategy. One of the key reasons the “selling itself” myth is so persistent is that […]