2019 GrowSMART

  • Posted by Trudy Lawrence
  • On August 1, 2019
Sept. 11, 2019. SBDC GrowSmart is a dynamic program for owners and senior managers of growing businesses.
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Don’t Get Left Waze Behind in Marketing

  • Posted by Ashley Panter
  • On March 20, 2019
As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business.  With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.
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Customer Service for the Holidays

  • Posted by Geoffrey Loften
  • On November 21, 2018
It’s that time again. The most wonderful time of the year. With kids jingle belling (and cash registers too hopefully) and everyone telling you be of good cheer- just like the famous song. And within all of that – your customers are busy searching for the best deals, the greatest gadgets, and the hottest new […]
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How to Have the Most Success With LinkedIn

  • Posted by Ashley Panter
  • On July 24, 2018
LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]
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How a Smiley Face in the Right Place Can Improve Audience Engagement

  • Posted by Ashley Panter
  • On July 17, 2018
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]
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User Experience in Management

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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