Customer Service for the Holidays

  • Posted by Geoffrey Loften
  • On November 21, 2018
It’s that time again. The most wonderful time of the year. With kids jingle belling (and cash registers too hopefully) and everyone telling you be of good cheer- just like the famous song. And within all of that – your customers are busy searching for the best deals, the greatest gadgets, and the hottest new […]
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How to Have the Most Success With LinkedIn

  • Posted by Ashley Panter
  • On July 24, 2018
LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]
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How a Smiley Face in the Right Place Can Improve Audience Engagement

  • Posted by Ashley Panter
  • On July 17, 2018
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]
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User Experience in Management

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
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You just cannot buy advertising like this

  • Posted by Emily Ambrose
  • On April 9, 2018
As small business owners, we are always looking for ways to get our product or message out in front of our target audience.  It is hard work, with some hits and a lot of misses.   But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
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Take Advantage of Market Disruptions…Before It’s Too Late!

  • Posted by Laura Katz
  • On February 28, 2018
Market disrupters have a way of affecting your business, whether they are directly or indirectly associated to your industry. Often, when market disrupters arrive, business seem caught by surprise. They either scramble to compete with a “me too” product, or they continue to do business as usual which often has a negative impact on their […]
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