How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
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You just cannot buy advertising like this

  • Posted by Emily Ambrose
  • On April 9, 2018
As small business owners, we are always looking for ways to get our product or message out in front of our target audience.  It is hard work, with some hits and a lot of misses.   But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
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Take Advantage of Market Disruptions…Before It’s Too Late!

  • Posted by Laura Katz
  • On February 28, 2018
Market disrupters have a way of affecting your business, whether they are directly or indirectly associated to your industry. Often, when market disrupters arrive, business seem caught by surprise. They either scramble to compete with a “me too” product, or they continue to do business as usual which often has a negative impact on their […]
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Aid in Securing USDA Loan Places Southwest Georgia Product in Stores Across the U.S.

  • Posted by Ashley Panter
  • On February 23, 2018
Ray Crosby knows his bees and honey. A third-generation farmer who lives with his family in the rural southwest Georgia town of Omega, he understands what makes his product—packaged as pure, unfiltered raw honey—unique. His knowledge, in fact, resonates with the customers from coast-to-coast who buy Weeks Honey. “Working with Ray, I’ve learned a lot […]
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Professional Website Analysis Available

  • Posted by Emily Ambrose
  • On February 15, 2018
Learn more about a professional website analysis conducted by our SBDC consultants at no cost! Call (706) 622-2006 for more information or email “I want to set up a web analysis” to rome@georgiasbdc.dream.press.      
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Facebook Zero is Coming!

  • Posted by Ashley Panter
  • On January 26, 2018
Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you, […]
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