13 Seconds…
By Mark Lupo, CBCP Back in the late fall of 2014, our UGA SBDC team conducted a tour of our service area of 11 counties in southwest Georgia. Traveling through several counties, our travels put us in Meriwether County for the lunchtime hour and we decided to have lunch at the Bullock House. Many of […]
Gratitude
Customers are the life blood of any business and owners sometimes forget to say “thank you” on a regular basis. You may have several customers that have been with you since you first opened your doors. When was the last time you reached out and sincerely thanked them for their support of your business? With Thanksgiving approaching this week, my thoughts turn to gratitude.
Good Cybersecurity Can Be Good Marketing
Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. But while CMOs “are key drivers of digital-based growth for most organizations, many are not in the habit of working with the CIO, and are certainly not in the habit of working […]
Mark Your Calendars for Small Business Saturday: November 26th!
The changing of the seasons is marked not only by changes in weather, but changes in activities. Autumn brings brilliant leaf viewings, plenty of pumpkin to sniff, sip and carve, as well as the realities of retail. November is historically known as the month when many retailers aim to break even. Black Friday got its […]
How to Build a Brand That Stands the Test of Time
When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48 percent of those same consumers say a positive first experience with a […]
3 Ways to Organize Your Sales Team for Success
One of the most common mistakes early stage entrepreneurs make is assuming that their product or service will “sell itself.” With very few exceptions, this is almost never the case; sales success is usually the combination of hard work, persistence, and having a well-organized sales strategy. One of the key reasons the “selling itself” myth is so persistent is that […]
Number 1 Way to Lose Readers In Record Time
So you’ve followed our lead, done your research, made notes on our tips and tricks, and written a well-crafted article for your newsletter. DON’T HIT SEND JUST YET. There’s one more critical step. Neglecting this step is a surefire way to lose readers — and your reputation. Proofread. Then proofread again. Then ask someone else to […]
2016: More Profits, Less Chocolate
The year 2016 has arrived and with it, our annual declarations of New Year’s resolutions and fresh starts. My resolutions this year are to win the lottery, compete on Dancing with the Stars (as a star of course), and limit myself to only ONE pound of chocolate per day. In reality, statistics show that only […]