Create a Marketing Plan for 2018

  • Posted by Liz Overstreet
  • On November 13, 2017
On a scale of 1-10, how would you rate your business’s marketing efforts this past year? Did you get a good return on investment for every marketing dollar spent, or could resources have been used more efficiently? What did you plan on doing in 2017 that you just never got around to doing, and why […]
Read More
 

Campaign Approach to Marketing Feeds Sales at Atlanta Pizzeria

  • Posted by Ashley Panter
  • On September 5, 2017
Slice Pizzeria, tucked away on Poplar Street in downtown Atlanta, celebrated its tenth anniversary in November 2016. Its business partners Brian Agee and Karen Smiley moved from their first pizzeria in the West End to Georgia State University’s western boundary in 2006, hoping to serve more students, tourists and conventioneers. “It was a very slow […]
Read More
 

Get Your Business Online, Even if You Don’t Have a Website

  • Posted by IT Support
  • On September 1, 2017
According to Google’s “Let’s Put Our Cities On the Map” program, 4 out of 5 consumers use search engines to find local business information. That may not be surprising news to you as a consumer.  What is the first thing you do when you need to find something?  Chances are, you pull out your cell phone […]
Read More
 

Increase Sales Using Consistent Follow-up

  • Posted by Stacy Johnson
  • On June 22, 2017
I find it most perplexing when I am meeting with clients and they say their sales are not going very well. When I ask them what is happening, they say they called once, they left a message and they never heard back from their prospect. Follow up is so very important to building the customer […]
Read More
 

Customer Service: A Tale of Two Corporate Giants

  • Posted by Stacy Johnson
  • On June 15, 2017
As a SBDC Consultant, I consider myself a “business nerd,” someone that studies the best practices in business development, marketing and sales to try and offer my clients cutting edge advice to help them successfully start and grow their companies. Because of this, it is intriguing to me when I encounter exceptionally good or bad […]
Read More
 

Turn Your Marketing Inside Out

  • Posted by Ashley Panter
  • On June 15, 2017
If this was 1970 and you were looking to drive new sales of your product or service, you’d likely start by sitting down in your wood paneled conference room with the chain smoking marketing team. Your discussion would center on what billboards, magazine ads, newspaper ads, and radio spots to purchase to get your message […]
Read More
 

Increase Local Google Search Results in Four Easy Steps

  • Posted by Stacy Johnson
  • On June 15, 2017
What is Google My Business and why should you care? Google My Business is the most important building block for any businesses local marketing campaign. It is free, easy to set up and increases the likelihood of your business coming up in a search result organically. One of the most critical elements of Google being […]
Read More