SBDC Consulting Helps Savannah Musician/Manufacturer Tap the Green Note
[vc_row][vc_column][vc_column_text]A journey of fearless, creative self-discovery led renowned New York City jazz musician and music educator Jody Espina into founding JodyJazz, a global manufacturing business. And at a recent TEDxCreativeCoast talk he gave, he said he couldn’t feel happier about the success this journey has brought his way. “When you’re in this positive creative flow, […]
The Selling Process: Steps to Success
Business owners understand the importance of fulfilling the needs of existing customers who are usually easier to work with and less time consuming. However, to be successful and grow your business you need to direct a lot of energy and effort toward landing the new customer. This means that you have to sell and not […]
ANALYZE THIS…Market Research Made Easy
One of the most important steps in starting a new business is conducting a thorough market analysis. This analysis will serve as a basis for a marketing plan and also should support your sales projections. Market analysis and research are critical to the success of any business venture, but it seems to offer one of […]
Advertising Success Depends on Frequency and Reach
Picture yourself pushing a shopping cart down the aisles of your favorite grocery store. Perhaps you have a shopping list, perhaps you don’t. As you are pushing the shopping cart there are various factors at work that impact your buying decisions. Pricing is a strong factor. Brand preference of your spouse always counts. There is […]
Your Price is the Lowest…Is That All You’ve Got?
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
Small Business Marketing 101
One of the biggest marketing challenges entrepreneurs face is the ability to step outside of their own mindset and slip into the mind of the buyer. The most successful marketers and business owners are able to set aside their own bias and perceptions and ask two questions: “Why should someone exchange their hard-earned dollars for […]
Suspect or Prospect?
Selling is a function of business and is the key activity in your company. If you have no sales, you will not need a bookkeeper, a stock clerk, or anyone associated with production. No one will be needed to clean or dust. No one will be making deliveries. This being said, when asked if they […]
Always Think Strategically
As a business owner in a sluggish economy, you may be facing a decline in sales, poor cash flow, aging accounts receivables, and dwindling profit margins. Tight financial times are causing most businesses some degree of pain, but this burden can play havoc on a small company. In adverse situations, there is a tendency to […]