Social Media Strategy for Trade Shows

  • Posted by Liz Overstreet
  • On July 19, 2011
As I visited the exhibitors at the recent Savannah Area Chamber of Commerce Business Networking Expo, I wondered how many of the participating business owners were aware of the potential benefits of using social media during a trade show. While social media is not a magical marketing solution for businesses, one powerful way it could […]
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Avoid Costly Marketing Mistakes

  • Posted by Liz Overstreet
  • On June 21, 2011
Working with small business owners for many years has shown me it is easy to waste a lot of money on fruitless marketing efforts. I have seen many small business owners spend their advertising dollars based on assumptions they have made without critical evaluation and planning. This approach to marketing usually results in poor sales […]
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Be Prepared for Seasonal Sales Changes

  • Posted by Liz Overstreet
  • On June 3, 2011
Many of my clients have to deal with the fact that their sales can vary significantly depending on what month of the year it is. These seasonal changes can have a negative effect on the business’ cash flow when sales drop. And although having more customers is normally seen as a good thing, the busy […]
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