2016 OmniChannel Marketing Carrollton
“An omnichannel approach puts the customer, not corporate silos, at the center of the strategy. It acknowledges that mobile and social have enabled customers to not only quickly switch between channels but actually use channels simultaneously.” – Stacy Swartz, Rutgers Business School This new approach to marketing focuses on total customer emersion and experience. It […]
Accurate Accounting Reduces Costs, Spurs Growth for Restaurant Owners
Jacob Skelton was a sophomore at the University of West Georgia when he started working in the kitchen at South Street Station in Carrollton. When the restaurant closed in 2008, he went to work at the bottle shop next door. At that time, Skelton couldn’t have guessed that he and his friend, Chef Sean Teehan, […]