DigiCon – Savannah

BRING YOUR DIGITAL MARKETING INTO FOCUS AT DIGICON 2019

DIGITAL MARKETING CONFERENCE IN SAVANNAH, GA

We’ve heard you loud and clear!  You know WHY you need a comprehensive digital marketing strategy, but you don’t know HOW to put the pieces together.

That all changes on August 16th!

Join hundreds of other business owners and commit one day to helping your business THRIVE in the digital landscape… not just survive. You’ll learn how to build and manage a successful digital marketing strategy by diving head-first into today’s best practices. We’ll even feed you lunch!

Each session will provide practical tips and immediate takeaways. You’ll leave with the know-how and motivation to get started, and you’ll have a new network of other business owners walking the same path. Whether you’re new to digital or already have digital campaigns running, there’s something for everyone!

You will also receive a comprehensive workbook designed specifically to help you leave the day feeling confident in your ability to implement a digital marketing strategy that will positively impact and grow your business!

 

Registration deadline is 5:00 PM on Friday, August 9th.

SPEAKERS:

NICK RIOS

Co-Founder, M&R Marketing

TOPICS: Customer Profiles & Marketing Strategy, Search Engine Marketing: Google Ads & Remarketing, Email Marketing

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STEPHANIE HOWARD

Director, Mercer Innovation Center

TOPICS: Facebook/Instagram Advertising & Marketing

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MATTHEW MICHAEL

Co-Founder, M&R Marketing

TOPICS: Customer Profiles & Marketing, Search Engine Marketing: Google Ads & Remarketing, Email Marketing

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CHASE COWART

Consultant, UGA SBDC in Savannah

TOPICS: Google Business & Local Search Engine Optimization

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JORDAN TIPPETT

Consultant, UGA SBDC in Brunswick

TOPICS: Google Analytics

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Come into digital marketing focus, then stay for the weekend and explore Historic Savannah.

SESSION DESCRIPTIONS:

Customer Profiles & Marketing Strategy

9:10 AM – 9:55 AM

We start the day with learning how to craft Customer Profiles for a reason – if you don’t know who your customer is, you’ll never know how to reach them. This session provides a how-to (and a few how-nots) for identifying your ideal customers and finding more just like them through the creation of a customized marketing strategy.

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Google Business & Local Search Engine Optimization

10:10 AM – 10:55 AM

Forget the condo on the beach … where we really want to live is on the first page of Google. Am I right?! Maybe the condo is your second home. Optimizing your website so that you show up organically on the first page of Google requires an active SEO campaign. This session will teach you how to discover what people are searching for, how to setup a campaign, and how to actively maintain it.

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Search Engine Marketing: Google Ads and Remarketing

11:10 AM – 11:55 AM

What if you could be on page 1 of Google tomorrow … for hundreds of your most important search keywords? Let me introduce you to Google Ads. When potential customers are searching for your services, they need to find you immediately. And when they visit and leave your website, you want to follow them around for a little while (digitally, of course). That second part is called remarketing, and we’ll look at that and how to build other ads on the Google Search and Display Networks.

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Google Analytics

1:00 PM – 1:45 PM

Last, but she ain’t least! Google Analytics is your gateway into how people find your website and what they do while there. To be cliché, the more you know, the more you grow … and nothing teaches you more about your website user than Google Analytics! We’ll show you how analytics helps you make better marketing decisions and how it optimizes all other aspects of your digital marketing.

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Email Marketing

2:05 PM – 2:50 PM

We’re not talking about the “Reply All” nightmare we’ve all been caught in before. We’re talking about creating a content strategy that will increase your email subscribers and response rates, improve client retention, and generate more referrals. We’ll also swim deep in the email waters and discuss how to automate your email marketing campaigns.

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Facebook/Instagram Advertising & Marketing

3:05 PM – 3:50 PM

Facebook’s not just for your grandmother and Instagram’s not just for your teenage daughter. With nearly 3.5 billion users, we guarantee your ideal client is spending time on these platforms. So, how do you find them and engage them? Well, come to the session and find out! You’ll learn how to create compelling ads, use advanced targeting techniques, and perform analysis to measure the ROI for your ads.

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