BRING YOUR DIGITAL MARKETING INTO FOCUS AT DIGICON 2020

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DIGITAL MARKETING CONFERENCE IN AUGUSTA, GA

We’ve heard you loud and clear!  You know WHY you need a comprehensive digital marketing strategy, but you don’t know HOW to put the pieces together. That all changes on March 6, 2020.

Join hundreds of other business owners and commit one day to helping your business THRIVE in the digital landscape… not just survive. You’ll learn how to build and manage a successful digital marketing strategy by diving head-first into today’s best practices. We’ll even feed you lunch!

Each session will provide practical tips and immediate takeaways. You’ll leave with the know-how and motivation to get started, and you’ll have a new network of other business owners walking the same path. Whether you’re new to digital or already have digital campaigns running, there’s something for everyone!

You will also receive a comprehensive workbook designed specifically to help you leave the day feeling confident in your ability to implement a digital marketing strategy that will positively impact and grow your business!

SPEAKERS:

JORI PALMER

Marketing and Advertising Manager, Atlanta Braves

TOPICS: Digital Marketing Strategy

CHASE COWART

Consultant, UGA SBDC in Savannah

TOPICS: Google Business & Local Search Engine Optimization

ADAM Q. HOLDEN-BACHE

Author, How to Win at B2B Email Marketing
Lead Strategist, Email Industries

TOPICS: Email Marketing; Personalization; Rising above the Noise

JORDAN TIPPETT

Consultant, UGA SBDC in Brunswick

TOPICS: Google Analytics

MARK LUPO

Business Education/Resilience Specialist, UGA SBDC

TOPICS: Cybersecurity for Small Businesses

Come for digital marketing, stay for the weekend and explore beautiful Augusta.

AGENDA AND SESSION DESCRIPTIONS:

8:15 AM – 8:45 AM

Check-In and Conference Materials

8:45 AM – 9:00 AM

Seating and Networking

9:00 AM – 9:05 AM

Opening Remarks | Rick McMurtrey, Area Director – UGA SBDC Augusta

9:05 AM – 9:10 AM

Welcome  | Cliff Eckles, VP of Private Banking – Queensborough Bank

9:10 AM – 10:00 AM

Digital Marketing Strategy:  Best Methods for Reaching Generational Audiences | Jori Palmer, Marketing & Advertising Manager – Atlanta Braves

  • Digital Platforms for Different Age Groups
  • Considerations for Reaching the Target Audience
10:00 AM – 10:10 AM

Networking and Exhibitor Tables

11:15 AM – 12:00 AM

Local Search Engine | Chase Cowart, Business Consultant – UGA SBDC Savannah

Competing for local searches can be one of the best ways to outperform your largest competitors. This session will help you implement strategies to improve your SERP (Search Engine Results Pages) rankings and become part of Google’s Local 3 Pack in your area.

  • SERP – What Is It and How to Improve It
  • Google’s Local 3 Pack – Be a Part of It
11:10 AM – 11:15 AM

Break

11:15 AM – 12:00 AM

Google Ads | Chase Cowart, Business Consultant – UGA SBDC Savannah

With over 167 billion searches performed each month on Google, it’s more important than ever for your business to show up on relevant searches. The quickest way to the top of page 1 is through Google Ads, but there’s so much more to the platform, including Google’s display network of over 2,000,000 websites and apps and remarketing tools.

  • Show Up on Relevant Searches in Google
  • Google’s Display Network
  • Remarketing Tools
12:00 PM – 1:00 PM

Lunch + Networking and Exhibitor Tables | Southern Hospitality Lunch Buffet

  • Queensborough Bank and Cyber-Attack Deterrent Tool/Event Related Services
1:00 PM – 2:00 PM

Google Analytics | Jordan Tippett, Business Consultant – UGA SBDC Brunswick

“Everything you do in marketing produces insightful and useful data to tell you what’s working and what’s not.  In this session you’ll learn how to put that data to work, driving growth and profits for your business.”

Strategic “How To’s”

  • Account Set Up to Get Most Useful Data
  • Identify Weaknesses in Your Site That Cost you Leads and Sales
  • Find Your Most Valuable Referral Sources
  • Build Recurring Reports That Automatically Give Specific Data Needed to Make Better Business Decisions
2:00 PM – 2:10 PM

Sugar and Caffeine Break

2:10 PM – 3:10 PM

Email Marketing | Adam Holden-Bache, Author, How to Win at B2B Email Marketing; Lead Strategist at Email Industries; Director of Email Marketing at Enventys Partners; Lead email instructor for the American Marketing Association Digital Marketing Boot Camps

  • Grow a High-Quality Contact List
  • Create Messaging That is Relevant and Actionable
  • Best Practices for Segmentation and Personalization
  • Increase Email Marketing Effectiveness and Get Results That Matter
3:10 PM – 3:15 PM

Break

3:15 PM – 3:50 PM

Cybersecurity for Small Business | Mark Lupo, Business Education/Resilience Specialist, UGA SBDC/CyberArch Leader

“6 Steps to Strengthen Your Online Presence” – The Abridged Version

  • Social Engineering
  • Synthetic Identity Theft
3:50 PM – 3:55 PM

Closing Remarks | Cliff Eckles, VP of Private Banking – Queensborough Bank

3:55 PM – 4:00 PM

Evaluations and UGA SBDC Closing Comments

SPONSORED BY:

REGISTER FOR CONFERENCE:

(178236)
Digicon Augusta
Center
UGA SBDC in Augusta
Topic
Marketing
Format
Workshop
Schedule
Friday March 06 2020 09:00 AM to 04:00 PM
Contact
Rebecca Kruckow
Phone
7066505655
Email
rkruckow@georgiasbdc.org
City
Augusta
Venue
Snelling Center
Address
3165 Washington Road Augusta
Discounts
None at this time
Notes
March 6, 2020 at the Snelling Center in Augusta. A full, information-packed day of all things digital. Experts will discuss topics including: Local SERP and the Google Local 3 Pack; Google Ads and Remarketing; Google Analytics and Effective Use; Email Marketing for Results that Matter; Cyber Security - Social Engineering and Synthetic Identity Theft; and MORE!
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