Most businesses have a website, but many don’t make it work for them.  Tap into strategy and techniques for building a digital brand, expanding your market, and acquiring new customers through online and mobile marketing.

The workshop will also cover how to make informed decisions about whether to include paid ads in the digital marketing strategy, and how to know what a paid SEO company/person ought to be doing. Including ways in which to enhance your pictures and include videos into your digital marketing.

COST: $99.00
HOURS: 7.5

Learning Objectives:

• Analyze your market and competition
• Understand what SEO is & how it works
• Analyze your website (including mobile sites) for correlation with their intended brand, market, and purpose
• Create effective marketing content

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.