Websites, Search Engines and Digital Ads

Most businesses have a website, but many don’t make it work for them.  Tap into strategy and techniques for building a digital brand, expanding your market, and acquiring new customers through online and mobile marketing.

This workshop is designed for business owners and marketing manager who must learn how to analyze their market and competition, understand SEO and how it works, and apply the knowledge to their company’s digital media.  They’ll also learn to analyze their website (including mobile sites) inside and out for correlation with their intended brand, market, and purpose, and create effective content.

The workshop will also cover how to make informed decisions about whether to include paid ads in the digital marketing strategy, and how to know what a paid SEO company/person ought to be doing.

Upon completion of the class, attendees should be able to create a marketing strategy for their digital media.

Topics include:

• SEO: What is it, how does it work, and what should I do about it?
• Website overview – what should it do and not do?
• What the world sees: mobile, local, and other trends
• Making the best use of your advertising dollars
• Analyzing the results of your digital media efforts

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.