Build Your Roadmap: A Digital Marketing Workshop


Over the course of our workshop*, you will develop a Digital Marketing Roadmap that you can take back to your business and use. This workshop will teach you how to stay the course with a planned marketing roadmap to follow.

*For locations that offer the workshop by sessions, if you buy all 5 sessions, you will receive a 6th session as a bonus! The bonus session, “Off & Running,” is a hand-on workshop where attendees will receive assistance in creating a marketing roadmap for their business.

COST: Varies By Location 
HOURS: Varies By Location (either 2 Hours/Session or 8 Hours/Day)

Program Schedule

Take a look at the schedule below and see what works best for you:

  • Digital Marketing Workshop: Build Your Roadmap (FULL WORKSHOP)
  • Digital Marketing Workshop: Mapping out a Strategy for your Business
  • Digital Marketing Workshop: Life in the Facebook Fastlane (not offered at all locations)
  • Digital Marketing Workshop: Routes to Consider – Which Social Media platform is right for you
  • Digital Marketing Workshop: I Spy Something that Starts with SEO. Can your customers find you?
  • Digital Marketing Workshop: Wish You Were Here! Email Marketing and Content Strategies
  • BONUS SESSION: Off & Running – A Hands on Digital Marketing Roadmap Building Workshop (not offered at all locations)

Session Information

Do you have a digital marketing strategy? Learn to develop a marketing roadmap that fits your business’s needs.

Key Takeaways:

  • Receive a tool to create a solid strategy
  • Experience a guided tour of developing your digital marketing strategy

Digital Marketing Workshop: Life in the Facebook Fastlane

Are you up to date with Facebook marketing? Learn common Facebook mistakes and how to fix them.

Instagram, Pinterest, LinkedIn, Video…Which platforms are right for your business?

Key Takeaways:

  • Discover key differences in social media platforms
  • Learn the “rules” of each platform

Can your customers find you online? Successful business owners are promoting their businesses and gaining sales by following simple strategies on how to be seen. Learn how.

Key Takeaways:

  • Discover simple ways to improve your Search Engine Optimization (SEO) in order to boost your sales
  • Understand the back-end and why it matters for search results
  • Opt in for a website analysis at no charge

Now is the perfect time to determine the next move for your business and how to stand out from your competitors. It’s time to think about your email strategy for the year ahead so you can focus your energy and make the most out of your time.

Join us as we explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing strategy.

Key Takeaways:

  • How to create more personalized email messages
  • How to do more business and save time with automation
  • How to provide value to grow your business

Mapping out what you learned. Put what you learned into motion! This is a bonus session with purchase of full series, a $99 value! (Bonus session only available at select locations.)

Upcoming Programs

No programs available

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.