8:00 AM – 8:30 AM:
Registration and Welcome
8:30 AM – 9:20 AM:
Amazon Leadership Principles You Can Leverage – Cynthia Williams, VP, Fulfillment by Amazon
9:30 AM – 10:20 AM
Social Media for Business: Reach and Engage Your Customers – Jessica Ludolph, Ludolph Social and Digital Marketer Instructor, Emory University, former Client Partner Facebook and Instagram More than 81% of people are on social media and they spend an average of 5 hours a week engaging with friends and brands and discovering new content. This offers you the opportunity to reach people where they are actively engaged and spending time. Small businesses need to think beyond having a basic social presence and focus on how to drive meaningful results via social media. In this session, we’ll review the top platforms, how customers are using each and what you can aim to accomplish based on your target audience and the platform capabilities.
10:30 AM – 11:20 AM: Breakout Session #1: Choice of one
Sharing Your Story Through Video – Demming Bass, National Speaker for Google, CEO, New Marketing Makeover, Certified StoryBrand Guide & Copywriter Learn about the power of video and how you can use video content to promote your business, improve marketing efforts, and build a loyal audience.
Expanding Internationally: Markets, Platforms, and Payments- Zac Ebrams, WorldPay For digital businesses looking at expanding into markets outside the US, the considerations are many. In this session we’ll explore popular international markets, the options and platforms available to market your company’s products, and what you need to know about getting paid.
11:30 AM – 12:20 PM Your Business On Yelp – Genna Gold, Yelp
In 2017, 97% of consumers read online reviews for local businesses and 85% said they trust reviews as much as personal recommendations, according to BrightLocal. Whether your core business is domestic or international, your online reputation is crucial. This presentation will walk you through how to build your bottom line with your free tools on Yelp. Here’s what we’ll cover: what is your online reputation; tools that can make you most successful in telling your story; how to use your reviews to nurture your most loyal customers, convert more potential customers, and how to handle your negative feedback.
12:20 PM – 1:00 PM Networking Lunch
1:00 PM – 1:50 PM Nurture Your Audience & Build Your Brand – Ariana Hargrave, MailChimp
As a business owner, your endgame is not to make a quick, one-time sale; rather, it’s to nurture customers by building relationships in a meaningful way. This session will cover how you can can efficiently build an audience where your business is, IRL, and where your future customers are, digitally. Through these marketing methods, we’ll explore how to assemble data, like permission, preferences, and personalization, to effectively build brand loyalty with your growing audience.
2:00 PM – 2:50 PM Breakout Session #2: Choice of one
- The Three S’s – Search, Surf and Socialize – Kristin Carlbom, and Kim Joyce, ReachLocal You need a total web presence to get seen where consumers search local businesses, surf, and socialize. Having a strong and consistent web presence is critical to your business’ success online. Learn how to build your brand by reaching local consumers as they use search engines, surf sites on the web, and spend time on social media sites.
- Speaking Your Customer’s Language: Adaptive Content for Global Marketing and Communications – Zach Allen, Translations.com In today’s increasingly global economic environment, exporting and selling internationally has never been of more importance. While much emphasis has been placed on foreign payment options or global shipping/logistics, there remains a more fundamental problem: How do you attract and communicate with customers who may not speak your language?
3:00PM – 3:50 PM Breakout Session #3: Choice of one
- Growing Global – Global Selling with Amazon – Marjory Laymon, Amazon Global Selling
- More than Photos: Build a Community on Instagram – Manu Muraro, Your Social Team, and former Marketing Dir, King of Pops, Cartoon Network In this session Manu Muraro will talk about how King of Pops’ goes beyond promotional posts to create a supportive community. We will focus on organic content strategy and simple tips to help you position your small business as a desired lifestyle brand. This will also save you time on your daily posts as you will have an overall plan that is easy to follow.
3:50 PM – 4:00 PM Wrap up