8:45 AM – 9:00 AM: Welcome

9:00 – 9:45 AM : Welcome and Introduction
Drew Tonsmeire, UGA SBDC at KSU and sponsor

9:15 AM – 10:00 AM: The Unwritten Rules Of Persuasion
Jamie Turner, 60 Second Marketer

10:00 AM – 10:45 AM: Use Video To Drive Sales
Paul Carpenter, Lionstar Films; Board of Directors, Atlanta Interactive Marketing Association

11:00 AM – 11:45 AM Developing Your Content Strategy
Jessica Ludolph, Aware Media Solutions, formerly Facebook

11:45 AM – 12:30 PM Networking Lunch

12:30 PM – 1:15 PM Social Listening: Insights To Action
Vincent Washington, Sprinklr, formerly Amazon

1:30 PM – 2:15 PM: 5 Ways to Use Instagram to Generate Sales
Manu Muraro, Your Social Team, formerly King of Pops

2:30 PM – 3:15 PM You Don’t Need An Expensive Website
Joe Norton, Helium

3:15 PM – 3:30PM: Wrap Up

Jamie Turner

9:00 AM – 9:45 AM

The Unwritten Rules of Persuasion:
The Science Behind the Words and Actions That Influence Others

Would you like to be a better leader? A better executive? A better persuader? The world’s most influential leaders understand the power of persuasion and how to use it to guide employees, team members, and business partners towards the vision they have for their organizations. If you would like to become a more powerful persuader, then don’t miss this fun, engaging, action-oriented speech by author, speaker, and TV personality Jamie Turner where he’ll explain how to use tag questions to gain trust and confidence, how active listening can be the difference between success and failure, and how using the word “because” can be transform your persuasion skills.

About the Speaker: Jamie Turner, internationally recognized author, speaker and CEO of the 60 Second Marketer was recently profiled on the cover of Successful Meetings magazine. Jamie is an in-demand keynote speaker for corporations, events and trade shows around the globe. He has been profiled in the world’s best-selling marketing textbook and has been seen in Forbes, Business Insider, Huffington Post, The Wall Street Journal, and Inc. He is also a regular guest on CNN and HLN. Jamie is the co-author of three essential books on business, marketing, and leadership.

Paul Carpenter

10:00 AM – 10:45 AM

How Video Can Steer Your Customer’s Journey

Today’s marketing landscape has never been more diverse, fragmented and scary for many business owners. But there’s also never been a better or more exciting time in which business owners can take control of their marketing and brand messaging. In this discussion, Paul will help business owners understand the power Video has in today’s marketing channels. What’s more?  Paul will also provide some insight on how your Video content can be used to align with your customer’s buying journey.

About the Speaker: Paul Carpenter is a multi-disciplined, seasoned marketer who has proven to generate revenue for both advertisers and agencies. A practitioner across all channels of marketing — including best uses for Video Production + VR/360/AR — Paul has been in the advertising & marketing community for the past 22+ years. Today, Paul leads Client Engagement and business strategies for LionStar Films — an Atlanta-based video production company & also sits on the Board of Directors for AIMA (Atlanta Interactive Marketing Association). 

Jessica Ludolph

11:00 – 11:45 AM

Developing Your Content Strategy

In this fast-paced world, content has to be thumb-stopping and relevant to gain attention. Why waste precious time creating and publishing content that none of your customers relate to? If you are going to invest in content, ensure you have an approach that captures your audience’s attention and drives action. Do you know the #1 reason a customer unfollows a brand on social is due to over-promotion? That’s why you need a Content Strategy that mixes not only your offerings, but topics that resonate with your audience. Jessica will share a simple solution for developing your own Content Strategy to meet the needs and wants of your core audiences.

About the Speaker: Jessica Ludolph, founder of Aware Media, former Client Partner Facebook & Instagram has
been working in the advertising and marketing industry since 2004. Most recently, she spent six years at Facebook and Instagram as a Client Partner where she helped brands establish, maintain and grow their business on these platforms. Prior to working in social media, Jessica was in Client Services for several large agencies in Atlanta including BBDO where she focused on digital advertising for one of the largest clients and managed the launch of their national digital programs. In 2017, Jessica founded Aware Media Solutions with a mission to help businesses and entrepreneurs achieve success across digital and mobile platforms. When she isn’t not learning about her clients’ businesses or teaching at Emory Continuing Education, she enjoys spending time with her two daughters.

Manu Muraro

12:30 PM – 1:15 PM

Ways to Use Instagram to Generate Sales

We know how it goes: you put effort into your Instagram account, create good content, engage with the audience, but don’t see any sales. This session will teach you five strategies to see more conversion from Instagram. Learn the best Instagram tools to generate sales and how to use them strategically; different calls to action and when to use each of them; and how to leverage reviews and make your products or services desirable to your audience.

About the Speaker: Manu Muraro, CEO, Your Social Team – Manu founded Your Social Team in 2017 and has since then worked with over 200 brands including Jamestown, Ponce City Market, Tiny Doors ATL and the High Museum of Art. She is also the co-founder of women’s conference, Let’s Conference in partnership with ATL Girl Gang. She is the former King of Pops Marketing (and Social Media) Director, and former Cartoon Network Creative Manager.

Vincent Washington

1:30 PM – 2:15 PM

Social Listening: Insights to Action

It’s no secret the world is talking on social and the smart companies are listening. However, what does it all mean? There is a difference between social listening, monitoring, research and real social insights. How do you determine what social listening strategy is best for you and how do you avoid the common mistakes? This short discussion will review tactics to take your social listening mentions to actionable insights.

About the Speaker: Vincent Washington, Director, Sprinklr – Vincent Washington loves technology and people and he has aligned those two loves in a career in digital marketing at Sprinklr, Amazon, UPS and LinkedIn. His areas of expertise include mobile technology, social media & integrated marketing, social strategy and design, digital buying, media strategy, and marketing. As a working professor at Georgia State University, he had the opportunity to teach and learn from the digital native generation. As an early adopter of digital influencer marketing, he strives to push the limits with proactive social listening, thought leadership and social selling.

Joe Norton

2:30 PM – 3:15 PM

You Don’t Need An Expensive Website

These days, you need a professional website, but you don’t have to spend a ton to get it. Joe Norton of Helium, a custom website builder explains how small and medium-size businesses can build a great website on a budget. Session discussion includes website must-haves, understanding the options for affordable websites and what pitfalls to avoid.

About the Speaker: Joe Norton is a partner at Helium Services. He began his career in the technology sector with Hewlett-Packard, before moving to a business strategy-based technology consulting firm, where he specialized in targeting solutions. In addition to his expertise in targeted solutions, Joe is also a Certified Scrum Master and Ironman Finisher. Joe has worked with clients that include Bimbo Bakeries (Boboli, Entenmann’s, Sara Lee), Coats & Clark, Hanesbrands Inc., and Smithfield Foods.