Marketing (to Start)

  • Posted by Ashley Panter
  • On August 21, 2015
How do I find and attract customers? The first step is to have a clear understanding of your customers’ market segments (customers fitting into smaller subgroups broken down various ways, for example: by geography, age, behaviors or lifestyle). Knowing your customers’ market segments helps you determine the most effective way (newspaper ads, direct mail, radio, […]
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Marketing (Minority)

  • Posted by Marketing Intern
  • On January 21, 2015
How do I reach specific minority market segments? To effectively reach a specific minority segment, a company needs first to carefully research the dynamics of the market and need for the product. Demographic and lifestyle information is essential in designing a strategy to reach the specific customer group. Should I modify my product for specific […]
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Marketing (International)

  • Posted by Marketing Intern
  • On January 16, 2015
How do I expand sales overseas? The SBDC’s international trade staff can help you find and develop overseas business opportunities. They can identify new high-potential global markets for your product or service, and suggest effective marketing strategies. The staff can also help you locate the working capital you need to fulfill international orders. Often, this […]
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Marketing (for Growth)

  • Posted by Marketing Intern
  • On January 15, 2015
How do I get the most impact from my website and online presence? A website in an important marketing tool for almost every business. In addition, there are a number of digital maketing and social media tools that can be effective in achieving your marketing objectives. For more information on maximizing the impact of your […]
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