Marketing (Minority)

  • Posted by Marketing Intern
  • On January 21, 2015
How do I reach specific minority market segments? To effectively reach a specific minority segment, a company needs first to carefully research the dynamics of the market and need for the product. Demographic and lifestyle information is essential in designing a strategy to reach the specific customer group. Should I modify my product for specific […]
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Finding Money (Minority)

  • Posted by Marketing Intern
  • On January 21, 2015
Do certain groups get preferences on government lending programs? No. Eligibility to qualify for an SBA-guaranteed loan is based on size standards and must be a for-profit business. However, the SBA Community Express loan program targets businesses owned by minorities, women and veterans. I’ve heard that foreign nationals get free money to start a business. […]
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Certification

  • Posted by Marketing Intern
  • On January 21, 2015
What is the definition of a minority-owned business? A minority-owned business is a proprietorship, partnership, corporation or joint-venture that is 51 percent owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American. What is 8a Certification? The SBA’s 8(a) Business […]
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Minority Business

  • Posted by Marketing Intern
  • On January 20, 2015
Certification What is the definition of a minority-owned business? A minority-owned business is a proprietorship, partnership, corporation or joint-venture that is 51 percent owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American. What is 8a Certification? The SBA’s 8(a) […]
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