Unless you live in area without Internet access or you’re an AOL user (just kidding), I am sure you have heard about the social networking sites, especially Facebook.
But don’t rule out Twitter in your use of social media to market your product or services. Twitter is big. Hundreds of millions of people around the globe are using Twitter to send a message or ask a question.
One stat I thought was interesting was that more than 300,000 new users sign up each day (April 10, 2010 data). Just imagine what this number of users has grown to a year later.
Another neat fact is that Google, Yahoo and Bing also use Twitter feeds in their ranking process. Often a Twitter post will show up on the major search engines.
In this article I want to give you some tips on being more effective when using Twitter.
Profile: As I have mentioned about writing a “world-class” description of your product/service for your website tags (the 25 word description that you read when you search for something on the net), you need to be consistent.
But since you have fewer words on Twitter, you really need to concentrate on your keywords. Make sure you get them posted on your profile. Also add your website address (URL), location and other profile entries.
Design: Again, be consistent and use a design or logo similar to what you use on your website and other social networking sites. If you can’t do this, ask your Web design or hosting company to help.
Often, they will save you a lot of time and frustration.
Consistency: This is not your personal page but your company’s, so don’t add tweets that refer to how many cups of coffee you had this morning. Rather, add substance such as a “how-to-do” that you wrote for your blog site. I personally have a blog website (www.chuckstarnaud.com), so I can use my 141 characters to provide a summary of what the blog is about, then link to my blog website.
If you don’t have a specific blog website, Google provides a free blog form at their http://www.blogger.com/ website. It is easy to establish and simple to maintain.
Follow: Twitter has a group for every type of business category you can imagine. I suggest you search businesses or individuals that complement your product or service.
If I was in the tour business, I would look for “travel,” etc., and find those that appear to have a large fan base and elect to “follow” them. Usually, when you follow, the person who you are following will in-turn follow you.
I tried, as an experiment, to find people/businesses who were interested in Internet marketing and found several with huge fan numbers. I “followed” them and was amazed that without exception they are now following me.
Another advantage is that when the “gurus” follow you and they write an interesting blog, it will also appear on your Twitter page, which provides great content at no cost to you.
Engage: I recommend (when someone elects to follow you) that you send a Twitter direct message thanking the person for joining your group. You can find this feature at the top of the page titled “Messages.”
Social networking is just that, and by replying, you are indicating you want to create a relationship. Over time you will make a sale or get a referral. Isn’t it easier to buy from a friend?
Twitter is a great marketing tool. It has a number of advantages and when used with the other popular social networking options, you can effectively market your product or service to a global audience.