As a business owner, are you thinking that you’re missing out on social media?
Instead, this short course answers this question: Are you using the most cost-effective marketing and sales methods to generate sales?
Know the key principles behind a successful marketing plan, from strategic positioning of the business to understanding online analytics to personal selling. Branding, networking, and marketing vehicle selection are covered as well.
Subject matter experts in digital and classic marketing strategies will discuss how to develop a plan with the best chances of sales success. After all, most business owners agree that generating revenue and profit is the goal!
DATE: June 18th, 2020
*In order to help small businesses recover from the effects of COVID-19, the University of Georgia Small Business Development Center is currently offering all of its continuing education programming at no direct charge to small business owners, employees and prospective business owners for calendar year 2020 thanks to special funding from the CARES Act.