An interactive marketing series that will span 4 three hour sessions designed to help entrepreneurs create a targeted marketing plan for their business. Through the course of the series, we will use research techniques to identify your targeted customer base, discuss traditional marketing techniques, sales techniques, craft a custom elevator pitch, evaluate and digital marketing platforms, create Facebook ad campaign content, launch a custom Facebook ad campaign and complete a marketing strategy for your business.
COST: $69.00/class | $199 for full series
COURSE LENGTH: 3 HOURS
Topics of Discussion Include:
- Defining Your Customer Base
- Traditional and Digital Marketing Techniques
- Social Media Marketing & Creating Campaign Ads
- Sales Preparation & Elevator Pitch Development
- Budgeting your Marketing Plan
Tools You’ll Walk Away With:
- Defined Target Market
- Brand Identity & Definition
- How to reach your customers
- Social Media Strategy & Ad Campaign Design
- Marketing Plan Budget
- Marketing strategy for your business
No programs available
Day 1: Deep Dive Marketing Overview & How To Construct A Marketing Strategy
Lecture:
- Difference Between Marketing Plan & Sales Strategy
- Digital and Traditional Marketing Techniques and Trends
- How to Create a Marketing Plan
- How to create an effective elevator pitch for sales
- Budgeting for your Marketing Plan
Day 2: Interactive Digital Marketing Workshop (Bring Your Laptops or Tablet)
Lecture:
- The value of social media for Small Business
- Social media trends today
- Enhancing your social media business pages
Workshop:
- Set up your BUSINESS page on FaceBook (If you do not have one, we will do this in class)
- Enhance your Facebook BUSINESS page (will be actively done in class)
- Set up and launch an ad campaign on Facebook for $20 (We will do this in class)
Day 3: Creating a Marketing Strategy for Your Business (Day 1 of 2)
Workshop:
- Conduct and Analyze a SWOT Analysis of your business
- Define your Marketing Objectives
- Define & Analyze Your Target Market
- Define Your Competitive Advantage
- Define Your Marketing Channels
Day 4: Creating a Marketing Strategy for Your Business (Day 2 of 2)
Workshop:
- Define Your Marketing Budget
- Define Marketing Tasks to reach your goals
- Pull it all together – Custom Marketing Plan for Your Business
- Present to the Class
All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.