An interactive marketing series that will span 4 three hour sessions designed to help entrepreneurs create a targeted marketing plan for their business.  Through the course of the series, we will use research techniques to identify your targeted customer base, discuss traditional marketing techniques, sales techniques, craft a custom elevator pitch, evaluate and digital marketing platforms, create Facebook ad campaign content, launch a custom Facebook ad campaign and complete a marketing strategy for your business.

COST: $69.00/class | $199 for full series
COURSE LENGTH: 3 HOURS

VIEW AGENDA

Topics of Discussion Include:

• Defining Your Customer Base
• Traditional and Digital Marketing Techniques
• Social Media Marketing & Creating Campaign Ads
• Sales Preparation & Elevator Pitch Development
• Budgeting your Marketing Plan

Tools You’ll Walk Away With:

• Defined Target Market
• Brand Identity & Definition
• How to reach your customers
• Social Media Strategy & Ad Campaign Design
• Marketing Plan Budget
• Marketing strategy for your business

Day 1: Deep Dive Marketing Overview & How To Construct A Marketing Strategy

Lecture:

• Difference Between Marketing Plan & Sales Strategy
• Digital and Traditional Marketing Techniques and Trends
• How to Create a Marketing Plan
• How to create an effective elevator pitch for sales
• Budgeting for your Marketing Plan

Day 2: Interactive Digital Marketing Workshop (Bring Your Laptops or Tablet)

Lecture:

• The value of social media for Small Business
• Social media trends today
• Enhancing your social media business pages

Workshop:

• Set up your BUSINESS page on FaceBook (If you do not have one, we will do this in class)
• Enhance your Facebook BUSINESS page (will be actively done in class)
• Set up and launch an ad campaign on Facebook for $20 (We will do this in class)

Day 3: Creating a Marketing Strategy for Your Business (Day 1 of 2)

Workshop:

• Conduct and Analyze a SWOT Analysis of your business
• Define your Marketing Objectives
• Define & Analyze Your Target Market
• Define Your Competitive Advantage
• Define Your Marketing Channels

 Day 4: Creating a Marketing Strategy for Your Business (Day 2 of 2)

Workshop:

• Define Your Marketing Budget
• Define Marketing Tasks to reach your goals
• Pull it all together – Custom Marketing Plan for Your Business
• Present to the Class

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.