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An interactive marketing series that will span 4 three hour sessions designed to help entrepreneurs create a targeted marketing plan for their business.  Through the course of the series, we will use research techniques to identify your targeted customer base, discuss traditional marketing techniques, sales techniques, craft a custom elevator pitch, evaluate and digital marketing platforms, create Facebook ad campaign content, launch a custom Facebook ad campaign and complete a marketing strategy for your business.

COST: $69.00/class | $199 for full series


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Topics of Discussion Include:

  • Defining Your Customer Base
  • Traditional and Digital Marketing Techniques
  • Social Media Marketing & Creating Campaign Ads
  • Sales Preparation & Elevator Pitch Development
  • Budgeting your Marketing Plan

Tools You’ll Walk Away With:

  • Defined Target Market
  • Brand Identity & Definition
  • How to reach your customers
  • Social Media Strategy & Ad Campaign Design
  • Marketing Plan Budget
  • Marketing strategy for your business
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No programs available

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Day 1: Deep Dive Marketing Overview & How To Construct A Marketing Strategy


  • Difference Between Marketing Plan & Sales Strategy
  • Digital and Traditional Marketing Techniques and Trends
  • How to Create a Marketing Plan
  • How to create an effective elevator pitch for sales
  • Budgeting for your Marketing Plan

Day 2: Interactive Digital Marketing Workshop (Bring Your Laptops or Tablet)


  • The value of social media for Small Business
  • Social media trends today
  • Enhancing your social media business pages


  • Set up your BUSINESS page on FaceBook (If you do not have one, we will do this in class)
  • Enhance your Facebook BUSINESS page (will be actively done in class)
  • Set up and launch an ad campaign on Facebook for $20 (We will do this in class)

Day 3: Creating a Marketing Strategy for Your Business (Day 1 of 2)


  • Conduct and Analyze a SWOT Analysis of your business
  • Define your Marketing Objectives
  • Define & Analyze Your Target Market
  • Define Your Competitive Advantage
  • Define Your Marketing Channels

 Day 4: Creating a Marketing Strategy for Your Business (Day 2 of 2)


  • Define Your Marketing Budget
  • Define Marketing Tasks to reach your goals
  • Pull it all together – Custom Marketing Plan for Your Business
  • Present to the Class

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.