Marketing Monday

Marketing Mondays: A weekly series on all things marketing for your #smallbiz.

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Marketing Monday: Break The Rules: How Brave Brands Are Challenging The Status Quo
Center
UGA SBDC in Kennesaw State
Topic
Marketing
Format
Online
Schedule
Monday August 24 2020 10:00 AM to 11:00 AM
Contact
Carole Arnold
Phone
470.578.64
City
Webinar
Venue
Webinar
Address
3333 Busbee Drive Northwest Kennesaw
Discounts
None at this time
Notes

Most of us grew being taught not break the rules, to follow "the way things have always been done" but in an age of rapid business disruption, what if breaking the rules is the best way to not just survive, but thrive? This workshop examines how brave brands are deliberately and strategically breaking the rules or conventions of their industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers.

Discussion includes:
- Why conformity is killing your brand & how to stop it
- How to break the rules or conventions of your industry to move your business forward
- Tangible ways to apply Challenger thinking and strategies to your brand and marketing initiatives
- Brands challenging the status quo to increase sales, loyalty, and engagement.
Presenter: Nicola Smith, Rebel & Reason