Marketingpalooza 2018

AUGUST 9 & 10, 2018

(1180 E. Broad Street – Chicopee Complex, Athens, GA)

It’s that time again… time for some marketing fun! Since we’ve changed the season in which this conference is held, we’re also going to change the format a bit.

This year, we will be bringing in quite a few outside speakers to facilitate a variety of workshops, as well as leave room for you guys to share and discuss some of the things that have really helped boost some of yall’s most successful CE programs.

And, of course, because this conference is developed by our Marketing Manager, J. Ashley Panter, there will be some fun surprises included along the way. You don’t want to miss this!

AGENDA

THURSDAY (AUGUST 9)

1:00 PM

  • Conference Welcome and Introduction (Allan Adams, UGA SBDC, State Director)

1:15 PM (Breakout Session)

  • InDesign for Beginners (Claudia McCue, Practicalia, Adobe Certified Instructor)

1:15 PM (Breakout Session)

  • Business Office Update (Melissa Stoker, UGA SBDC, Business Manager)

3:15 PM

  • BREAK

3:30 PM (Breakout Session)

  • Advanced InDesign (Claudia McCue, Practicalia, Adobe Certified Instructor)

3:30 PM (Breakout Session)

  • Business Office Update (Melissa Stoker, UGA SBDC, Business Manager)

5:30 PM

  • Conference Dismissal/Hotel Check-In

6:30 PM

  • Group Dinner (Location TBD) (Not Mandatory)

FRIDAY (AUGUST 10)

8:00 AM

  • Email Automation (Tom Murphy, MURCON, CEO)

9:30 AM

  • Email List Segmentation (Sara Bertolini, UGA SBDC, Graduate Assistant)

10:15 AM

  • BREAK

10:30 AM

  • Digital Marketing Best Practices Panel
    • Email Marketing: Stacy Johnson & Rebecca Kruckow
    • Social Media Marketing: Emily Tippett & Geoffrey Loften

11:45 AM

  • Closing Remarks & Questions