Maximum Series


The SBDC Maximum Series equips Georgia’s small business owners with strategies to successfully compete in today’s globally connected marketspace. UGA SBDC consultants facilitate these community sponsored series which feature fast-paced sessions, interactive exercises, group activities and local business experts.

By design, the SBDC Maximum Series explains how to maximize business efforts in one of six functions: Marketing, Human Resources, Service, Social Media, Finance, or Retail Sales. Business owners also have the opportunity to engage in private consulting sessions with the SBDC to discuss specific business issues and opportunities.

The SBDC Maximum Series is differs from other business training programs in that it helps reinforce business service and support systems within the community. If your community is looking to strengthen the vitality of its business sector, contact one of our 17 SBDC office across the state of Georgia for more information.

Challenged with HR decisions? The five-week Maximum People Series offers business owners and leaders an opportunity to examine complex issues surrounding the hiring process. Under the direction of a trained SBDC expert, attendees will explore the components of hiring practices that result in an employee best fit scenario. Course sessions include discussion on how to keep a good employee productive and happy.

The Maximum Retail Series provides store owners with tools and resources to develop a 12 month targeted marketing plan. Discussion includes cross-platform marketing (known as Multi-channel marketing) which explores the seamless retail shopping experience between online and in store shopping – integrating the brick and mortar experience with the use of digital technology.

The final outcome in a successful buying relationship is customer satisfaction – one that fosters repeat business, good will and most importantly, word of mouth recommendation. Participants in the Maximum Courses are provided with the tools to develop a marketing strategy that creates customer loyalty as well as brand preference.

Learn to develop valuable techniques in the Maximum Service Series that generate customer satisfaction and fosters repeat business. When you satisfy your customers, they help grow your business and will recommend your product and service to others.

Evaluating a company’s financial health is an essential skill for all business owners. The Maximum Money Series covers the fundamentals of financial analysis, with coaching on reading financial statements. What do the numbers really mean? Find out in this series and learn to develop practical strategies for improving your company’s performance.

Customer engagement and the ability to strategically position your business online is an important component in the marketing mix. Learn how to build your brand, drive traffic to your website and grow your reputation by sharing engaging content in the Maximum Contact Series.